TikTok Growth and Social E-commerce Manager, Original Penguin
- Location
- Miami, FL · On-site
- Job type
- Full-time
- Level
- Lead / Staff
- Experience
- 3+ years
- Listed
- 31 days ago
Skills & highlights for this role
- TikTok Shop
- social commerce
- affiliate program management
- commercial analytics
Also useful
- TikTok Ads Manager
- inventory forecasting
- margin management
Position Summary
As the TikTok Growth and Social Ecommerce Manager, you will spearhead the strategic growth, revenue generation, and channel expansion of TikTok Shop and social commerce accounts across the Perry Ellis International brand portfolio. You will own the end-to-end commercial operations, content strategy, affiliate network management, and paid/organic integration required to scale our social storefronts into high-margin revenue channels.
Key Responsibilities
- Develop and execute the overarching social commerce growth strategy, driving top-line GMV, Net Sales, conversion rates, and ROAS across TikTok Shop and emerging social platforms.
- Manage full commercial operations for TikTok Shop, including catalog taxonomy, pricing strategies, inventory allocation, promotional calendars, and daily order flow troubleshooting.
- Build, scale, and manage the brand's TikTok Shop Affiliate Program, recruiting key creators, negotiating commission structures, and driving high-volume influencer content.
- Oversee social commerce advertising budgets, partnering with performance marketing teams to execute spark ads, boosted seller content, and targeted campaign integrations.
- Establish comprehensive weekly and monthly reporting structures to analyze GMV, Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion metrics for executive leadership.
- Lead and mentor direct reports, including social commerce associates, while coordinating cross-functionally with brand marketing, creative, legal, and supply chain divisions.
Qualifications
- 3-5+ years of dedicated experience in social ecommerce management, marketplace operations, or digital growth marketing, with proven revenue growth on TikTok Shop.
- In-depth mastery of TikTok Shop Seller Center, affiliate management dashboards, TikTok Ads Manager, and short-form video content analytics.
- Strong background in commercial analytics, inventory forecasting, and margin management within the retail apparel or lifestyle consumer goods space.
- Demonstrated track record of managing multi-channel promotional calendars and cross-functional teams to execute flawless live campaigns.
Personal Attributes
- Strategic thinker with a strong balance of creative intuition and commercial analytical rigor.
- Excellent leadership, communication, and cross-functional relationship-building skills.
- Solution-oriented and highly adaptable to rapid algorithm updates and evolving platform guidelines.
What's In It For You?
- Comprehensive Health: Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving.
- Financial Security: Secure your future with our 401(k) retirement plan (including a discretionary company match) plus company-provided Basic Life and AD&D Insurance.
- Work-Life Balance: Take the time you need to recharge with generous Paid Time Off (PTO) and a full schedule of paid Holidays.
- Growth & Support: We invest in your potential through our Tuition Reimbursement program for continuous learning and provide 24/7 personal support via our Member Assistance Program (MAP).
- Team Culture: Join a community that celebrates your hard work with regular Associate Engagement Events, ranging from seasonal celebrations to on-site wellness activities.
- Exclusive Style Perks: Look your best for less with generous Associate Clothing Discounts across all our company stores and e-commerce sites.
Company Overview
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands.
The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®.
The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Equal opportunity and legal notices
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics.
We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
We encourage you to read and understand our Privacy Policy here.
From Perry Ellis International's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this TikTok Growth and Social E-commerce Manager, Original Penguin role at Perry Ellis International, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Common questions
Where is the TikTok Growth and Social E-commerce Manager, Original Penguin job at Perry Ellis International located?
This TikTok Growth and Social E-commerce Manager, Original Penguin position at Perry Ellis International is located in Miami, FL (On-site). Always check Perry Ellis International's application page for specific state eligibility or relocation policies.
What qualifications are required for TikTok Growth and Social E-commerce Manager, Original Penguin at Perry Ellis International?
For the TikTok Growth and Social E-commerce Manager, Original Penguin role, Perry Ellis International highlights 3+ years of relevant experience; experience with TikTok Shop, social commerce, affiliate program management, commercial analytics. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the TikTok Growth and Social E-commerce Manager, Original Penguin position at Perry Ellis International?
This listing links directly to Perry Ellis International's Greenhouse application page. You can apply directly on Perry Ellis International's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.