US Marketing Manager Digital Health Solutions
- Pay
- $129,300 – $258,700 per year
- Location
- Lake Forest, IL
- Listed
- 3 days ago
About the role
U.S. Marketing Manager, Digital Health Solutions
Working at Abbott
At Abbott, you can do work that matters, grow, learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
The U.S. Marketing Manager, Digital Health Solutions serves as the primary product authority and strategic marketing leader for Abbott's Digital Health Solutions portfolio in the United States. This role is responsible for portfolio strategy, market positioning, value proposition development, competitive differentiation, product messaging, commercial readiness, and sales enablement.
The individual will define and maintain the overarching Digital Health Solutions vision and strategic narrative, ensuring a consistent and compelling market story across the portfolio while driving customer adoption and business growth.
What You'll Work On
Digital Health Solutions Strategy & Portfolio Leadership
- Lead the U.S. strategy, positioning, and market narrative for the Digital Health Solutions portfolio.
- Define portfolio value propositions, competitive differentiation, and go-to-market strategies that drive adoption and business growth.
- Represent the voice of the U.S. customer and market, partnering with global teams to shape portfolio direction and long-term roadmap priorities.
Product Leadership & Commercial Readiness
- Serve as the U.S. subject matter expert for the Digital Health Solutions portfolio.
- Develop and maintain product positioning, messaging, approved claims, and launch strategies.
- Drive commercial readiness through product training, sales enablement, and launch execution.
Pricing, Packaging & Portfolio Growth
- Lead U.S. pricing, packaging, licensing, and solution bundling strategies.
- Partner with Finance, Commercial Leadership, and global stakeholders to optimize commercial models and customer value.
- Identify opportunities to expand customer adoption, increase portfolio penetration, and accelerate revenue growth.
Commercial Partnership & Cross-Functional Leadership
- Act as the primary liaison between Global Digital Health Solutions and U.S. commercial teams.
- Provide product expertise, competitive insights, and market intelligence to support Acquisition Marketing, Value Expansion Marketing, Marketing Operations, Sales, and Customer Success.
- Foster cross-functional alignment to accelerate market adoption and maximize portfolio performance.
Required Qualifications
- Bachelor's degree in business, Marketing, Healthcare Administration, Life Sciences, Information Technology, Engineering, or related field.
- 5+ years of progressive experience in product management, product marketing, healthcare informatics, diagnostics, healthcare software, digital health, or related industries.
- Demonstrated success developing portfolio strategies, product positioning, value propositions, and commercialization plans.
- Experience partnering with commercial teams to drive adoption and business growth.
- Strong strategic thinking, communication, presentation, and influence management skills.
- Demonstrated ability to lead in a highly matrixed environment and influence without direct authority.
- Ability to translate complex technical capabilities into compelling customer value narratives.
- Willingness to travel as required.
Preferred Qualifications
- MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
- Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
- Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
- Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
- Familiarity with commercialization in regulated healthcare environments.
Additional information
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
Pay and benefits
The base pay for this position is $129,300.00 - $258,700.00
In specific locations, the pay range may vary from the range posted.
- JOB FAMILY: Product Management
- DIVISION: CRLB Core Lab
- LOCATION: United States > Lake Forest: CP01
Additional Locations
- WORK SHIFT: Standard
- TRAVEL: Not specified
- MEDICAL SURVEILLANCE: Not Applicable
Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
About Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.
Equal opportunity and legal notices
EEO is the Law link - Espanol:
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
From Abbott's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the US Marketing Manager Digital Health Solutions role at Abbott?
The US Marketing Manager Digital Health Solutions posting at Abbott states compensation of $129,300 – $258,700 per year. Final pay may depend on location, experience, and interview evaluation on Abbott's official career site.
Where is the US Marketing Manager Digital Health Solutions job at Abbott located?
This US Marketing Manager Digital Health Solutions position at Abbott is located in Lake Forest, IL. Always check Abbott's application page for specific state eligibility or relocation policies.
How do I apply for the US Marketing Manager Digital Health Solutions position at Abbott?
This listing links directly to Abbott's Workday application page. You can apply directly on Abbott's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.