Wal-Mart
Direct Workday career site

(USA) Manager, Marketing Planning And Strategy

Pay
$96,000 – $186,000 per year
Location
(USA) 221 River St NJ HOBOKEN Home Office
Listed
4 days ago

Role summary

We are seeking a strategic storyteller and marketing leader to join Walmart Connect as a Vertical Marketing Manager. You will develop category specific strategies that turn insights into compelling narratives and go to market materials. Acting as a critical link between data, storytelling, and sales enablement, you will create impactful resources across key verticals and audiences.

You'll collaborate across Sales, Insights, Product, Marketing, and Creative teams to create high impact materials that empower our sales organization and inspire advertisers. This role supports the Consumables category and reports to the Senior Manager, Vertical Marketing within Walmart Connect Ads Integrated Marketing.

What you'll do

  • Develop category-specific narratives that bring Walmart Connect's value proposition to life.
  • Translate data, insights, and market trends into actionable stories for Sales and clients.
  • Create sales enablement materials, including decks, case studies, and insight-driven toolkits.
  • Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
  • Support thought leadership and enterprise storytelling that strengthen Walmart Connect's market position.

What you'll bring

  • Strong strategic storytelling skills with the ability to simplify complex data into clear narratives.
  • Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences.
  • Collaborative mindset and comfort working with cross-functional partners.
  • Ability to identify insights, trends, and opportunities that inform business growth.
  • A creative, detail-oriented approach to building compelling, visually cohesive marketing assets.

Pay and benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include

  • Stock

Minimum Qualifications

  • Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
  • Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

  • Marketing or related field
  • Masters: Business Administration
  • Primary Location...
  • 221 River St, Hoboken, NJ 07030, United States of America

About the team

As part of the Walmart U.S. Growth organization, Walmart Connect enables advertisers to tell their stories through retail media, in-store experiences, and digital touchpoints across our ecosystem. The Walmart Connect Vertical Marketing team sits within Ads Integrated Marketing whose mission is to transform insights into impact by crafting powerful narratives - to establishing a clear, credible, and scalable market presence.

We're looking for bold thinkers and strategic storytellers who want to redefine the future of retail media transforming insights into impactful narratives that position Walmart Connect as a top-tier advertising partner.

Read the original posting

From Wal-Mart's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.

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Common questions

What is the salary for the (USA) Manager, Marketing Planning And Strategy role at Wal-Mart?

The (USA) Manager, Marketing Planning And Strategy posting at Wal-Mart states compensation of $96,000 – $186,000 per year. Final pay may depend on location, experience, and interview evaluation on Wal-Mart's official career site.

Where is the (USA) Manager, Marketing Planning And Strategy job at Wal-Mart located?

This (USA) Manager, Marketing Planning And Strategy position at Wal-Mart is located in (USA) 221 River St NJ HOBOKEN Home Office. Always check Wal-Mart's application page for specific state eligibility or relocation policies.

How do I apply for the (USA) Manager, Marketing Planning And Strategy position at Wal-Mart?

This listing links directly to Wal-Mart's Workday application page. You can apply directly on Wal-Mart's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.