User Growth&Operations Specialist

About the role

• Location: San Jose, CA
• Job Type: Full-Time
• Location: 1245 S Winchester Blvd, San Jose
• Intended Start Date: ASAP

What You'll Do

• Parent Communication & Course Conversion
• Communicate directly with parents to understand students' learning needs, current performance, and key factors influencing family decisions.
• Recommend appropriate courses based on user needs and drive trial class bookings and course enrollment.
• Consistently follow up with prospective families and address common concerns related to learning outcomes, course difficulty, scheduling, pricing, and other considerations.
• Take ownership of key conversion outcomes, including trial class bookings, attendance, and long-term course enrollment.
• Identify recurring user needs, objections, and reasons for drop-off, and continuously improve communication strategies and conversion SOPs.
• Community Operations & User Growth
• Develop a deep understanding of existing families and identify cross-subject enrollment opportunities across Math, ELA, and other programs.
• Participate in referral initiatives by designing user outreach, incentives, and conversion pathways.
• Segment users by grade level, subject, and learning stage and develop targeted engagement strategies.
• Identify growth opportunities through user feedback and data, and turn insights into actionable initiatives.
• Community & User Engagement Programs
• Support the day-to-day operation of parent communities and maintain ongoing communication with families to increase engagement.
• Track data related to user communication, conversion, cross-subject enrollment, referrals, and engagement programs.
• Plan and execute programs such as learning challenges, educational resource campaigns, trial classes, assessments, and parent workshops.
• Develop parent-facing content and activities around topics relevant to U.S. K-12 families, including learning pathways and school or admissions-related policies.
• Design user journeys that move families from initial participation toward further engagement and course conversion, with timely follow-up for high-potential users.
• Track key metrics such as registration, participation, and conversion, and continuously optimize programs based on results.

Requirements

• Bachelor's degree or above.
• Native or near-native Chinese communication skills and professional working proficiency in English.
• Strong user communication skills, with the willingness to proactively reach out, follow up consistently, and move users toward the next step.
• Strong goal orientation and results ownership, with the ability to take responsibility for clear conversion and operational targets.
• Strong learning ability and execution skills; able to proactively identify solutions and move projects forward in ambiguous situations.
• Basic data literacy and the ability to use data and user feedback to evaluate and improve performance.
• Ability to work on-site in Silicon Valley on a long-term basis.
• Mandarin proficiency is required for this position.

Preferred Qualifications

• Experience in education, user operations, community operations, admissions, enrollment, or conversion-focused roles.
• Familiarity with U.S. K-12 education or the educational needs of Chinese families in the U.S.
• Experience managing parent communities, user engagement programs, or in-person events.
• Ability to demonstrate past business impact with specific examples and measurable results.

Why You'll Like This Role

• Clear Growth Path: Opportunities to grow into project management, academic operations, education product, or people management roles.
• Deep Exposure to U.S. ELA Education: Work directly with ELA programs serving North American K-12 families and help bring structured, effective English learning experiences into real classrooms and homes.
• Cross-Functional Business Exposure: Work closely with teaching, curriculum, and marketing teams throughout the user growth process.
• Long-Term Career Development: Build toward broader roles in user operations, user growth, academic operations, or project management.

Compensation & Benefits Structure

• Total Compensation Package: $80,000-$90,000
• Includes Base Salary: $78,000-$80,000 + Teaching Bonus: Up to 10%
• Extensive hands-on experience and the opportunity to own and lead impactful projects from an early stage; Fast-track path to management-level roles within 2-3 years, supported by structured mentorship and direct coaching from experienced leaders
• 401k and Health, Vision, and Dental Insurance
• H1B Sponsorship available for eligible candidates
• As part of a global education company, you may have the chance to collaborate with international branches, engage with our headquarters, or explore cross-border career opportunities
• Relocation Allowance available