VENUE ANCILLARY MANAGER
- Location
- Bristow, VA
- Listed
- 3 days ago
Job Summary
Who Are We?
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.
Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.
Who Are You?
Are you a dynamic and results-driven professional with a passion for maximizing revenue and enhancing the guest experience? Do you thrive in a fast-paced environment, love music, and enjoy spending time in our venues during the summer?
We're looking for someone who is
- Sales-minded - You understand how to bundle products and create upsell opportunities that drive revenue
- Analytical - You enjoy digging into concert data and metrics to identify trends and opportunities
- Innovative & creative - You think outside the box to develop new revenue streams while enhancing the fan experience
- Outgoing & personable - You build strong relationships with guests and team members alike
- A strong leader - You have experience leading a small team and understand staffing, budgeting, and operational best practices
If this sounds like you, we want to hear from you!
The Job
As the Ancillary Sales Manager at Jiffy Lube Live in Bristow VA, you will lead a team responsible for generating revenue through VIP upgrades, premier parking, lawn chair rentals, fast lane access, future ticket sales, and other upsell opportunities on show days. Your mission is to drive sales while ensuring an exceptional guest experience. This is a part-time, seasonal role (approximately April-November) that is primarily events-based on evenings, weekends, and holidays, and will include in-office pre and post-event responsibilities.
What You'll Do
- Maximize Revenue & Guest Satisfaction
- Oversee the execution of all upsell programs and ensure seamless guest interactions
- Continuously analyze data and guest feedback to adjust pricing strategies and sales tactics
- Identify new revenue opportunities that enhance the fan experience
- Participate in the venue's sustainability initiatives, helping to educate guests and staff on eco-friendly efforts while devising programs to reinforce these efforts
- Lead & Develop a High-Performing Team
- Train and manage the Ancillary Sales team to be proactive, sales-focused, and guest-friendly
- Foster a culture of innovation and experimentation with product sales
- Provide ongoing coaching to optimize sales performance
- Operational Excellence
- Collaborate with venue leadership to ensure proper staffing and efficient operations
- Work closely with the box office team to troubleshoot any issues with inventory, pricing, or guest concerns
- Maintain inventory of ancillary products (lawn chairs, merchandise, etc.) throughout the season
- Secure and reconcile day-of-show ancillary sales
- Participate in the team's post-show sweeps to include lawn chair removal and recyclables collection
- Other related duties as assigned by management
What You'll Bring
Required
- A sales-driven mindset with a passion for increasing revenue
- Strong data analysis skills to identify trends and optimize sales strategies
- Innovative thinking to develop and implement new revenue streams
- A love for live music and being in the heart of the action
- Excellent guest service and relationship-building skill
- Leadership experience, with the ability to motivate and manage a small team
- Strong communication skills and the ability to collaborate with all levels of leadership
- The ability to stand and walk for long periods of time, outdoors, in all weather conditions
- Availability for all events and necessary pre- and post-event duties on non-event days
- Ability to lift up to 25 pounds with proper lifting techniques
Preferred
- Continued education, certification, or literacy business, or a related field is preferred
- Experience in event sales or in a live music setting
Physical Demands/Working Environment
While performing the duties of this job, the employee is regularly required to sit or stand for prolonged periods of time, walk various distances on both paved and uneven terrain; use hands and fingers; reach with hands and arms; bend, twist, crouch, or kneel; and talk or hear. The employee may be needed to lift and/or move up to 25 pounds using proper lifting techniques.
- Specific vision abilities required by this job include close vision and color vision.
- While performing the duties of this job, the employee may regularly be exposed to wet and/or humid conditions, cold weather, wind, dust or dirt, and extreme heat.
- The noise level in the work environment is usually moderate to loud.
- Employees may be exposed to flashing or strobing lights while on site.
Equal opportunity and legal notices
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability.
For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law.
As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.
Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.
Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
From Live Nation's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
Where is the VENUE ANCILLARY MANAGER job at Live Nation located?
This VENUE ANCILLARY MANAGER position at Live Nation is located in Bristow, VA. Always check Live Nation's application page for specific state eligibility or relocation policies.
How do I apply for the VENUE ANCILLARY MANAGER position at Live Nation?
This listing links directly to Live Nation's Workday application page. You can apply directly on Live Nation's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.