Vice President, Influencer Marketing (Consumer)

About the role

Anticipated State Date: January 2027

About This Role

Orchestra is seeking a Vice President, Influencer Marketing to lead bold, strategic creator, influencer, and celebrity programs that break through culture and drive measurable business results. This role is ideal for a cross-industry leader who thrives at the intersection of earned, owned, and paid - and who builds innovative, first-to-market programs that generate headlines, shape conversation, and deliver omnichannel impact.

We are looking for a modern influence architect: someone who understands how to translate brand ambition into culturally resonant storytelling, scalable creator ecosystems, and fully integrated campaigns that connect social, PR, experiential, partnerships, and performance marketing into one cohesive narrative.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

Accountabilities and Qualifications

As the Vice President, Influencer Marketing, you will

• Architect and lead integrated creator, influencer and celebrity strategies across industries that blend organic storytelling with paid amplification to drive awareness, engagement and measurable business impact
• Develop first-to-market, culturally resonant programs that generate headlines, social conversation and earned media - extending beyond platform-native content
• Design omnichannel ecosystems that seamlessly connect social, PR, experiential, partnerships and media into unified brand moments
• Counsel senior clients on modern influence strategy - from creator partnerships and celebrity collaborations to platform innovation and cultural trend forecasting
• Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight and amplification strategy
• Build and maintain strong relationships with creators, celebrities, talent agencies and platform partners across categories
• Translate brand objectives into creator-led storytelling frameworks that drive both cultural relevance and commercial outcomes
• Integrate paid and organic efforts strategically, ensuring content is optimized for performance, audience targeting and cross-channel amplification
• Partner closely with PR, media, experiential, content and growth teams to ensure influencer programming ladders into broader communications and business strategy
• Monitor performance across awareness, engagement, earned impact and conversion metrics - applying insights to continually refine strategy and ROI
• Support new business efforts by positioning influencer and creator engagement as both a standalone growth driver and a powerful integrated channel

Essential skills

• 8+ years of experience leading strategic creator, influencer, celebrity or brand partnership programs across multiple industries
• Proven track record of developing innovative, first-to-market programs that drive cultural impact and measurable business results
• Deep understanding of the modern influence ecosystem - including organic content, paid amplification, performance marketing and platform-specific optimization
• Experience blending PR-driven storytelling with data-informed paid strategy to maximize reach and ROI
• Experience managing influencer program budgets and navigating talent and legal contracts, including negotiating fees, scopes, usage rights, deliverables and partnership terms
• Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers
• Strong executive presence and client counsel skills, with the ability to translate emerging trends into actionable strategic recommendations
• Demonstrated ability to lead omnichannel programs that connect digital and IRL experiences
• Strong business acumen, including budget oversight, contract negotiation, forecasting and performance reporting
• Creative, entrepreneurial thinker who thrives in fast-paced, collaborative environments and consistently pushes programs beyond the expected
• Passion for staying ahead of emerging platforms, technologies, and cultural shifts - and the ability to apply them in ways that differentiate brands in the marketplace

Salary (commensurate with experience and skills)

$135,000 - $150,000, plus eligibility for an end of year bonus based on firm, team and individual performance.

#LI-BM1

#LI-Hybrid

Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals.

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.