Vice President of Product Marketing

About the role

We are looking for a strategic and execution-oriented Vice President of Product Marketing to lead CreatorIQ’s Product Marketing function as we enter the next phase of our growth. Reporting to the CMO, this leader will own how CreatorIQ brings its platform, products, data, and AI capabilities to market - shaping positioning and messaging, go-to-market strategy, launches, market and competitive intelligence, and sales enablement.

As CreatorIQ evolves from a category-leading enterprise platform toward an AI-native operating system and intelligence infrastructure for creator-led growth, this role will translate that evolution into clear market value, differentiated narratives, and coordinated execution across Product, Sales, Customer Success, Revenue Marketing, Brand Marketing, and the broader business.

In this role, you’ll get to

• Lead the full Product Marketing function, setting strategy, priorities, operating cadence, and performance expectations while developing a high-performing organization that includes Director- and Manager-level leaders.
• Define and evolve CreatorIQ’s product positioning, messaging, and value propositions across the platform, ensuring our story clearly communicates the value of our products, data, intelligence, and emerging AI-native capabilities to enterprise buyers.
• Own go-to-market strategy for major product launches and strategic initiatives, partnering closely with Product, Sales, Customer Success, Revenue Marketing, and Brand Marketing to drive awareness, adoption, pipeline impact, expansion, and customer value.
• Translate complex product, data, infrastructure, and AI capabilities into compelling business narratives that resonate with executive buyers, practitioners, analysts, partners, and customers.
• Build a rigorous market and competitive intelligence capability that combines customer insight, buyer research, competitive analysis, win/loss learnings, and market trends to inform product strategy, positioning, and commercial decisions.
• Strengthen sales enablement by ensuring revenue teams have clear, differentiated messaging, persona and buying-committee insights, competitive guidance, launch materials, and other tools that help them navigate complex enterprise sales cycles and improve win rates.
• Partner with the CMO and peer VPs across Revenue Marketing and Brand Marketing to create an integrated marketing strategy in which product narrative, category leadership, demand creation, and brand expression reinforce one another.
• Establish Product Marketing as a strategic bridge between the market and CreatorIQ’s Product organization, bringing customer, prospect, competitive, and market insight into roadmap discussions while ensuring product capabilities translate into clear customer value.
• Create scalable systems, processes, and standards for product marketing so the function can support an expanding portfolio while maintaining consistency, speed, quality, and strong cross-functional alignment.

Who you are and what you’ll need for this position

• A senior Product Marketing leader with demonstrated success leading Product Marketing in B2B SaaS or enterprise technology environments, including responsibility for strategy, team leadership, and cross-functional execution.
• Deep expertise in positioning, messaging, go-to-market strategy, product launches, competitive intelligence, customer and buyer insight, and sales enablement for complex products and enterprise buying journeys.
• A strong business and market strategist who can connect product capabilities, customer needs, competitive dynamics, and company strategy into differentiated narratives and clear commercial priorities.
• An exceptional communicator and storyteller who can simplify technical, data-rich, or AI-driven concepts into compelling messages for executive audiences, customers, prospects, sales teams, and internal stakeholders.
• A highly collaborative executive partner who can operate effectively with Product, Sales, Customer Success, Marketing, and senior leadership, influence across organizational boundaries, and build alignment among teams with different priorities and perspectives.
• A proven people leader who can lead through other leaders, set a clear vision for the function, establish accountability, coach and develop talent, and create an environment in which team members can do their best work.
• Comfortable operating in a period of market and product evolution, with the ability to balance long-term category and platform storytelling with the practical execution required to support launches, revenue teams, customers, and near-term business priorities.
• AI Leadership: Sponsors and prioritizes responsible AI adoption, secures needed support and resources, and ensures AI initiatives deliver business value while following governance standards.

Nice to have

• Confidence can sometimes hold us back from applying for a job.
• But we'll let you in on a secret: there's no such thing as a 'perfect' candidate.
• Have 50% of the criteria?
• Excited about this opportunity?
• Passionate about what we do at CreatorIQ?
• Please apply!
• CreatorIQ is a place where everyone can grow.

What you will get from us

• People: Work with talented, collaborative, and friendly people who love what they do.
• Guidance: Utilize our learning platform to fully get the training and tools you'll need to become successful here from your first day with us.
• Work/life harmony: 15 days of vacation, floating and company holidays, wellness benefits, and paid parental leave.
• Whole Health Package: Comprehensive medical, dental, vision, life, and disability insurance, plus additional wellness benefits.
• Planning for the future: A 401(k) plan to help you plan ahead.
• Work from home stipend: To assist you in setting up a home office that works for you.

Compensation, benefits, and beyond

We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks

AI Transparency Notice

• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications and note taking during interviews.
• These tools assist our recruitment team but do not replace human judgment.
• Final hiring decisions are ultimately made by humans.
• If you would like more information about how your data is processed, please refer to our Global Candidate Privacy Notice