ASM Global
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Vice President, Operations (Hospitality & Merchandising) | Legends Global - New York Yankees

Location
Bronx, NY
Listed
4 days ago

The Role

Vice President, Operations (Hospitality & Merchandising)

LOCATION: New York Yankees | Yankee Stadium - Bronx, NY

About the Role

As Vice President, Operations (Hospitality & Merchandising), you will own the strategic direction, operational excellence, and financial performance of all food, beverage, and retail merchandise programs on behalf of Legends Global and the New York Yankees at Yankee Stadium.

Reporting to the Regional VP Operations, Northeast, you will lead game-day and non-game-day hospitality - premium spaces, clubs, and concessions - along with warehouse, supply chain, and in-stadium retail.

This role drives innovation, revenue growth, and best-in-class service, ensuring every culinary offering, premium dining touchpoint, mobile order, and team store interaction strengthens the connection between fans and the franchise.

What You'll Do (Key Responsibilities & Outcomes)

Strategy, P&L & Commercial Performance

  • Own full P&L responsibility, including budgeting, forecasting, cost controls, and revenue growth.
  • Develop and execute a long-term food & beverage and merchandising strategy aligned with organizational goals.
  • Establish KPIs and performance standards tied to revenue, service, and efficiency, and provide reporting and insights to the client and senior leadership on performance and growth opportunities.

Hospitality, Retail & Fan Experience Operations

  • Lead all food & beverage and retail/merchandising operations across game days and special events, including premium dining, suites, clubs, concessions, team stores, warehouse, and logistics.
  • Drive operational excellence in speed of service, quality, safety, and guest satisfaction.
  • Elevate the end-to-end fan experience through innovative hospitality and retail programs, leveraging technology and data analytics to sharpen operations and consumer insights.

People, Labor & Culture

  • Lead and develop a large, multi-level workforce of full-time, seasonal, and vendor teams.
  • Partner with HR and Legal on labor strategy, negotiations, and compliance, maintaining a constructive labor-management environment.
  • Serve as the visible game-day leader, modeling service excellence and engaging directly with staff, partners, and guests.

Partnerships, Compliance & Safety

  • Partner cross-functionally with marketing, finance, sponsorship, and stadium operations leadership.
  • Negotiate and manage vendor, supplier, and licensing partnerships.
  • Lead all health and safety programs, fostering a culture of food and workplace safety and ensuring compliance with MLB, city, and state health and safety regulations.

What You Bring (Qualifications & Experience)

  • 12-15+ years of progressive leadership experience in large-scale hospitality, food & beverage, retail, stadium, arena, or multi-unit operations.
  • Demonstrated full P&L ownership in complex, high-volume environments, with advanced financial acumen in budgeting, forecasting, labor modeling, and cost control.
  • Deep knowledge of food & beverage operations, premium hospitality, and retail merchandising strategy.
  • Experience operating within unionized workforces and supporting collective bargaining processes.
  • Executive-level communication, presentation, negotiation, and relationship-building skills, with experience working with high-profile clients and communicating at all levels.
  • Bachelor's degree required; MBA or advanced degree preferred.
  • Preferred: Experience in a top-tier, nationally or globally recognized stadium or arena environment.
  • Preferred: Background in professional sports, live entertainment, or large public venues.

Key Leadership Attributes

  • Sets a clear strategic vision and builds a culture rooted in operational excellence, accountability, innovation, and service.
  • Leads with high integrity, sound judgment, and decisive decision-making across a large, multi-layered organization.
  • Stays resilient and composed under pressure in a fast-paced, high-visibility environment.
  • Is a high-energy, hands-on leader who brings visible enthusiasm, stamina, and urgency to every game day and event, ensuring every team member understands their role in delivering excellence.

Work Environment & Travel

  • Fully on-site role based at Yankee Stadium (Bronx, NY).
  • Schedule follows the stadium event calendar, with visible leadership on game days, at special events, and during non-game-day operations.
  • Fast-paced, high-visibility environment spanning premium spaces, clubs, concessions, team stores, and warehouse operations.

Additional information

At Legends Global, our people power every success. You'll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you're driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you'll thrive here.

Compensation

The salary range for this position is $200,000-$240,000, commensurate with experience, skills, and qualifications. This role is also eligible for an annual performance bonus, and Legends Global offers a competitive total rewards package, including comprehensive health and welfare benefits, a 401(k) retirement savings plan, and self-managed vacation, along with paid holidays and sick time.

About Legends Global

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center - from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win - shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

About the Project/yankee Stadium

This role leads hospitality and merchandising at one of the most prestigious, globally recognized MLB stadiums, serving fans across premium dining, suites, clubs, concessions, mobile ordering, and team stores on game days and at special events. Success means partnering closely with the client and stadium leadership to grow revenue, elevate the fan experience, and set the standard for service excellence across the venue.

Read the original posting

From ASM Global's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.

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Common questions

Where is the Vice President, Operations (Hospitality & Merchandising) | Legends Global - New York Yankees job at ASM Global located?

This Vice President, Operations (Hospitality & Merchandising) | Legends Global - New York Yankees position at ASM Global is located in Bronx, NY. Always check ASM Global's application page for specific state eligibility or relocation policies.

How do I apply for the Vice President, Operations (Hospitality & Merchandising) | Legends Global - New York Yankees position at ASM Global?

This listing links directly to ASM Global's Workday application page. You can apply directly on ASM Global's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.