Vice President, Paid Media

About This Role

Orchestra is seeking a Vice President, Paid Media to join our growing Paid Media team. This senior leadership role will help shape and deliver integrated, audience-first paid media strategies for clients across Orchestra's portfolio, spanning consumer & lifestyle, B2B and technology, nonprofit & philanthropy, higher education, arts & culture, sports, real estate, and public affairs and advocacy.

The Vice President will serve as a senior strategic partner to clients and internal teams, overseeing sophisticated paid media engagements from strategy and planning through activation, optimization, measurement and reporting. You will translate client business and communications objectives into thoughtful, channel-agnostic media strategies designed to reach the right audiences and drive measurable impact.

This role will also play an important leadership role within Orchestra's growing Paid Media practice. Working closely with the Head of Paid Media, you will help lead and develop team members, establish best practices, ensure consistently high-quality work across accounts, and contribute to the continued evolution and growth of Orchestra's paid media capabilities.

The ideal candidate combines deep paid media expertise with strong client leadership, people management and an entrepreneurial mindset. You are equally comfortable advising senior clients, developing an integrated media strategy, mentoring team members, troubleshooting a campaign challenge, and identifying opportunities to grow an existing client relationship.

Role location: This role is hybrid, three-times per week based in our New York, NY, Boston, MA, or Washington, D.C. offices. We will also consider remote candidates. (east coast hours)

Accountabilities & Qualifications

As a Vice President, Paid Media, you will

• Lead paid media strategy across multiple client accounts, overseeing end-to-end, multi-channel campaigns across a diverse range of industries, audiences and objectives.
• Develop audience-first, channel-agnostic paid media strategies, translating client business and communications goals into media approaches, channel recommendations, investment strategies and measurable KPIs.
• Serve as a senior paid media counselor to clients and internal account leaders, confidently presenting recommendations, performance insights and proactive opportunities.
• Oversee integrated media planning across channels including paid social, paid search, programmatic display/video, CTV, streaming audio, OOH, print, publisher partnerships and other emerging opportunities as appropriate to client objectives.
• Guide teams through campaign planning, activation, optimization and measurement, ensuring work meets Orchestra's standards for strategy, quality, accuracy and performance.
• Review media plans, campaign setups, reporting and strategic deliverables, providing clear direction and actionable feedback to team members.
• Manage, mentor and develop paid media team members, helping establish clear expectations, strengthen their strategic capabilities and support their career growth.
• Partner with the Head of Paid Media on team structure, resourcing, workflow and operational best practices as the practice continues to grow.
• Collaborate closely with colleagues across strategy, insights, creative, earned media, organic social, influencer and other Orchestra capabilities to develop integrated client solutions.
• Partner with client and growth teams to identify organic growth and new business opportunities, contributing paid media strategy, scoping and recommendations to proposals and pitches.
• Stay current on changes across advertising platforms, privacy and measurement, emerging media opportunities and industry best practices, translating developments into actionable guidance for clients and colleagues.
• Help evolve Orchestra's paid media products, processes, tools and points of view as the practice grows.

Essential skills

• 10+ years of paid media experience, including significant experience developing and overseeing integrated, multi-channel media strategies.
• Strong agency experience managing multiple clients, teams and competing priorities in a fast-paced environment.
• Deep understanding of the paid media ecosystem, including paid social, search, and programmatic, with broader experience across channels such as CTV, streaming audio, OOH, print and publisher partnerships.
• Experience developing strategies for both B2B and B2C audiences; experience across multiple industries or client verticals strongly preferred.
• Demonstrated ability to translate business and communications objectives into audience, channel, investment and measurement strategies.
• Strong client leadership skills and experience advising and presenting to senior-level client stakeholders.
• Proven experience managing, mentoring and developing media professionals, with the ability to lead through both direct management and influence.
• Strong understanding of campaign measurement, reporting and optimization, with the ability to turn data into clear insights and strategic recommendations.
• Experience contributing to new business, organic growth, scoping and/or proposal development.
• Excellent written and verbal communication skills and the ability to communicate complex media concepts clearly to both media and non-media audiences.
• Collaborative, entrepreneurial leadership style with a demonstrated ability to work across disciplines and bring teams together around shared goals.
• Strong judgment, organization and attention to detail, with the ability to navigate ambiguity and solve problems proactively.

Salary range (commensurate with experience and skills): $135,000 - $165,000

Vice Presidents are eligible for end of year bonuses based on firm, team and individual performance.

Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals.

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