VP, Commercial - Trading Card Games

Job Purpose

Fanatics Collectibles is building the future of trading card games. The Fanatics TCG studio is focused on creating the next generation of global trading card game franchises - combining compelling intellectual property, innovative gameplay, premium collectible objects, and deeply engaged communities. Our ambition is to build TCG ecosystems that reach millions of players and collectors worldwide and grow into multi-billion-dollar entertainment businesses.

We are seeking a Vice President, Commercial to lead the commercial strategy and business development for Fanatics TCG. This leader will be responsible for building and scaling the commercial infrastructure behind our games and IP - including distribution, retail strategy, and ecosystem growth. This role will partner closely with studio and sales/commercial leadership across product, design, marketing, and community to translate creative vision into successful global franchises.

The ideal candidate combines deep commercial experience in gaming, collectibles, or entertainment with a strong strategic mindset and the ability to scale new businesses.

What You'll Do

• Own Commercial Strategy for the TCG Studio
• Define and lead the global commercial strategy for Fanatics TCG franchises.
• Develop revenue models that support long-term franchise growth across physical, digital, and experiential channels.
• Partner with studio leadership to translate product roadmaps into scalable businesses.
• Build and Lead the Commercial Organization
• Build and lead the commercial team for the TCG studio, including functions such as partnerships, licensing, distribution strategy, and retail programs.
• Establish the processes, partnerships, and infrastructure required to support global growth.
• Work cross-functionally across Fanatics Collectibles and the broader Fanatics ecosystem.
• Distribution, Retail & Market Expansion
• Develop global strategies across hobby retail, mass retail, direct-to-consumer, and international distribution.
• Partner with Fanatics sales and commerce teams to optimize product launches and channel strategy.
• Identify opportunities to expand the reach of TCG franchises into new markets and regions.
• Go-To-Market Leadership
• Oversee commercial planning for major product launches and franchise initiatives.
• Partner with marketing and product teams to deliver cohesive global launch strategies.
• Leverage data and market insights to refine pricing, packaging, and product strategies.
• Ecosystem & Community Growth
• Support the development of thriving player and collector communities through events, organized play, and community programs.
• Identify commercial opportunities that strengthen long-term engagement and retention.
• Help build sustainable franchise ecosystems that grow over time.

Qualifications

• 12+ years of experience in gaming, trading cards, collectibles, licensing, entertainment, or related industries.
• Proven track record of building and scaling commercial businesses or product ecosystems.
• Strong experience in partnerships, licensing, distribution, or commercial strategy.
• Deep understanding of gaming, hobby retail, or fandom-driven markets.
• Experience leading cross-functional teams and operating in high-growth environments.
• Strong strategic thinking combined with the ability to execute at scale.

Preferred Qualifications

• Experience working with trading card games, tabletop games, or digital gaming ecosystems.
• Experience launching or scaling global consumer franchises.
• Familiarity with community-driven or live service product ecosystems.

Salary Range $285,000—$315,000 USD

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