VP, Global Creative

About this Role

The Trade Desk is hiring a Vice President of Brand and Creative, reporting to the Chief Marketing Officer. This team's purpose is to make The Trade Desk inescapable, unmistakable, and loved. In this role, you'll own our brand story, our brand identity, and the creative engine behind every campaign we put in market.

What you'll do

• Own the brand story and brand identity, creating a compelling, consistent experience across marketing, sales, and product.
• Set the creative direction for the company and hold the bar for every piece of work that carries our brand.
• Lead brand campaign strategy and development, putting campaigns in market that set us apart and shape how people think about The Trade Desk.
• Coordinate campaigns across channels so the work shows up as one story everywhere it appears.
• Lead our in-house copywriting, design, video, and production teams.
• Build the creative foundations, systems, and standards that help the rest of marketing move faster and do better work.
• Shape how we show up as a brand, so it supports our position as an industry thought leader.
• Prove the value we create is worth more than what we spend to create it.
• Develop the senior leaders who run these teams and make this the best place to be a creative.

What you bring

The ideal candidate brings a mix of the following experience and qualities:

• 15+ years of brand and creative experience, including leading brand at a global technology or media company, or leading major accounts at a top agency.
• Experience in the advertising space is ideal, with a background that could include. That could include adtech, an agency, a media company, or marketing to advertisers.
• A proven creative leader who can set direction and raise the bar without becoming a bottleneck.
• Experience building and running in-house creative teams across copywriting, design, video, and production.
• A world-class storyteller with sharp instincts for what breaks through and what people remember.
• Skill in connecting brand to business value, and comfort being measured on it.
• A strong operator who builds systems that scale creative output without diluting quality.
• An exceptional cross-functional partner who earns trust with sales, product, and executive stakeholders.

Additional information

Brand story * Brand identity * Creative direction * Brand campaign strategy * Brand campaign development * Cross-channel campaign coordination * Copywriting * Design * Video * Production

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location.

All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions.

Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year.

Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.

Pay and benefits

The Trade Desk also offers a competitive benefits package. Click here to

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $191,200—$350,600 USD

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