VP, Global Social Media (Americas)

AI at SharkNinja

At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Reports To: SVP, Global Social

Location: Needham MA, or New York City (Hybrid/Onsite per SharkNinja policy)

Team: Global Social

Role Summary

Own social strategy, content, and channel performance across North America (US and Canada), driving SharkNinja and Ninja brand growth through owned, earned, and creator-powered social. This role partners closely with the SVP, Global Social on strategic priorities and executive-level initiatives, serving as a key regional leader within the Global Social organization and a senior pillar of the Social Signal Engine.

Key Responsibilities

• Own the North America social content calendar and channel strategy across all major platforms (TikTok, Instagram, YouTube, Facebook, X, Pinterest)
• Lead and develop a regional team spanning content, community, and channel management across US and Canada
• Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
• Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
• Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
• Manage crisis response and social listening for the region in partnership with global Analytics
• Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership
• Report regional performance and investment recommendations to SVP, Global Social

Qualifications

• 10+ years in social media/digital marketing, 4+ in a leadership capacity
• Agency-side experience required; large, social-first brand experience strongly preferred
• Deep influencer/creator marketing experience required, including budget ownership at scale
• Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN)
• Proven track record scaling branded social content and measurable commercial impact
• Experience managing teams across US and Canada markets
• Strong cross-functional influence skills; comfort operating in matrixed org structures
• CPG, DTC, or consumer electronics background preferred

Pay and benefits

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

What We Offer

• We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
• We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible.
• When you join, you're not just part of a company-you're part of an outrageously extraordinary community.
• Together, we won't just launch products-we'll disrupt entire markets.

• At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success.
• Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day.
• We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.
• With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.