VP, Growth

About the role

As VP, Growth (Mid-Market), you are the hunter for Jellyfish's mid-market segment. This is an outward-facing, new-logo role: you will spend the majority of your time prospecting, networking, and running a disciplined outbound motion to build and convert a pipeline of mid-market brands that need integrated creative, media, and data solutions.

You'll retain the core disciplines of the broader Growth Capability - consultative solutioning, rigorous pipeline management, and accurate forecasting - but your mandate is weighted heavily toward opening doors and closing net-new accounts rather than managing a small number of large, existing strategic partnerships. You will work closely with creative, media, and data capability leads to shape compelling integrated pitches, and you will be accountable for hitting a net-new revenue growth target for the mid-market segment.

Mid-market opportunities will typically be defined by Jellyfish's agreed client segmentation criteria, based on factors such as potential annual revenue, scope complexity, and overall commercial opportunity.

Role Responsibilities

New Business & Hunting

• Proactively prospect and build a self-sourced pipeline of mid-market brands, going well beyond inbound leads - outbound outreach, referrals, events, and your own network are the primary engine of this role.
• Represent Jellyfish to potential clients through face-to-face meetings, calls, and email outreach, with a bias toward action and volume of activity.
• Confidently engage decision-makers (CMO, VP Marketing, Head of Growth and equivalents) at mid-market brands and hold your own in early-stage conversations.
• Qualify opportunities quickly, identify commercial fit, and prioritize a healthy, well-ranked pipeline of net-new logos.
• Own the new-business sales cycle from first outreach through to signed contract, keeping deal velocity high and cycle times short relative to enterprise sales.
• Represent Jellyfish at relevant industry and networking events to build a visible presence in the mid-market space and generate warm introductions.

Solution Development & Client Engagement

• Establish each prospect's business and commercial goals, and shape an integrated creative, media, and data solution that credibly addresses them.
• Navigate initial conversations with prospects, articulate their problem statement clearly, and architect a proposed solution that draws on Jellyfish's full-service capability.
• Partner closely with senior leadership - including the Managing Director, NA CEO, EVP Growth, CSO of Media, and MD Brandtech Data - alongside creative, media, data, and strategy specialists to shape solutions that draw on the breadth of Jellyfish and Brandtech's capabilities.
• Lead the overall client opportunity and pitch process, bringing together the right internal team at the right stage and ensuring a clear, cohesive narrative from initial conversation through proposal and close.
• Understand the commercial mechanics of agency operations across media, creative, and data & analytics, and use that fluency to build credible, well-scoped proposals.
• Partner with commercial, finance, and legal teams to develop, manage, and negotiate proposals and contracts, maintaining ownership of the client relationship and momentum through to close.

Pipeline, Systems & Reporting

• Manage and track all prospecting activity, communications, and sales milestones in Salesforce, keeping data accurate and current.
• Demonstrate measurable progress against pipeline and revenue goals, and take full accountability for proposals and agreements you own.
• Use sales and market data to forecast opportunities, spot trends in the mid-market segment, and refine targeting over time.

Strategy & Collaboration

• Partner with Growth Capability leadership to shape the go-to-market strategy for the mid-market segment, including target verticals and outbound tactics.
• Collaborate closely with creative, media, and data capability leads to ensure integrated proposals are credible, differentiated, and deliverable.
• Identify new opportunities and process improvements - tooling, outbound tactics, qualification criteria - that help the mid-market pod hit its targets more efficiently.
• Mentor or support the development of more junior members of the Growth team.
• Continuous sharing of learnings with all Growth team members.

New-business orientation

• A genuine hunter mentality - energized by prospecting, outbound outreach, and closing net-new logos rather than managing existing accounts.
• Resilient and self-motivated, comfortable with a high volume of outreach and a healthy tolerance for rejection in service of pipeline goals.

Solution & offering knowledge

• Working understanding of the creative, media, and data & analytics disciplines, and how they combine into an integrated agency offering.
• Ability to translate a prospect's business problem into a credible, integrated solution and communicate it to non-specialist stakeholders.
• Comfort with using AI in day to day deliverables as well as speaking to AI agency offerings

Commercial acumen

• Strong commercial mindset, with comfort in pricing, contract negotiation, and revenue optimization for mid-market deal sizes.
• Proficiency with Salesforce and related sales-data tools to manage and forecast a fast-moving pipeline.

Collaboration & influence

• Able to rally internal specialists (creative, media, data) quickly around a prospect's needs without formal authority over those teams.
• Clear, confident communicator, able to present to founder/C-level stakeholders at mid-market companies.

Qualifications

• Demonstrated track record of new-business hunting and closing net-new clients, ideally within an agency, media, or martech environment.
• Proven ability to build and manage a self-sourced pipeline, not solely reliant on inbound or partner-referred leads.
• Strong proficiency with Salesforce or comparable CRM platforms.
• Comfortable presenting to and negotiating with senior stakeholders across a range of company sizes.
• Familiarity with social media and market-insight tools to support prospecting and account research.

Note: We emphasize skills, expertise, and behavioral attributes over years of experience and traditional degrees.

Additional Information

• Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs
• Reward: You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
• Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
• Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.
• All your information will be kept confidential according to EEO guidelines.

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