VP of Marketing
- Location
- New York City, NY · On-site
- Job type
- Full-time
- Level
- Executive
- Experience
- 12+ years
- Listed
- 23 days ago
Skills & highlights for this role
- brand strategy
- product marketing
- go-to-market strategy
Also useful
- demand generation
- sales enablement
- AI/ML product positioning
About the role
Field sales powers the economy - but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field.
Siro is redefining how field sales teams learn, perform, and win.
We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.
Today, we’re something much bigger - an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners.
Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales - proactive, personalized, and built directly into the tools teams already use.
Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber.
We’re building the future of human-AI collaboration in sales - and we’re just getting started.
We're hiring a VP of Marketing to help define that next chapter - the brand, the category, the product story, and a scalable demand generation engine to fuel pipeline growth. Our visual identity is established. Our messaging, positioning, and brand system are still in motion. We’re looking a for a creative, motivated, and passionate leader to help take Siro to the next level.
Siro is known today as a sales coaching product. The ambition is much larger: to own sales performance management for in-person sellers. We want to bring AI to lift up traditional industries that modern software has passed over for decades.
Key Responsibilities
- Own Siro's brand strategy and market positioning as we expand from sales coaching into a broader category
- Own product marketing: messaging, positioning, and go-to-market for our target verticals
- Shape how Siro tells its story across customers, prospects, recruits, and the market - brand, creative, and communications
- Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants
- Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue
- Build, lead, and mentor the marketing team as the function scales
Requirements
- 12+ years of marketing experience, with 5+ in leadership roles at technology companies
- Deep brand and product marketing experience - you've defined positioning and a category story, not only executed campaigns against one
- Demonstrated success building and scaling marketing teams from early stage to scale
- A strong point of view you'll argue for, and the judgment to teach a company how to think about marketing as it grows
- Strong partnership track record with Sales leadership in complex selling environments
- Comfortable with speed, ambiguity, and frequent change
Why Join Siro as Vp of Marketing?
- You'll build the marketing playbook, not run one. Our core visual identity is set, however positioning, messaging, and the brand system are open. There's substantial room to define what Siro stands for.
- The category is yours to frame. We're expanding from sales coaching toward sales performance management for in-person industries. The competitive field is real and growing - which is evidence the market is real, and room to make brand a durable advantage.
- A foundational team with a broad remit and room to grow. You'll lead a small, senior marketing org - demand generation, content, and brand - and directly influence how it grows from here. You also have an opportunity to scale this team.
- Brand and commercial impact, together. With demand generation already established, this role owns the brand, creative, communications, and product marketing side - making sure what we build, how we explain it, and how we show up all reinforce one another.
- A seat at the table. You'll work directly with our CRO and CEO as a strategic partner, not an execution layer.
- Room to grow. As the function and company scale, so does the opportunity for this role to evolve into a CMO scope.
Equal opportunity and legal notices
At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
From Siro's careers page, first listed on Rolev.ai on October 17, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this VP of Marketing role at Siro, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Similar roles
All Marketing Manager jobs- Manager, Integrated MarketingKeenfinity · Fairport, NY
- Manager, Marketing (Revolution)Wmg · Los Angeles - 777 S. Santa Fe Ave
- Marketing ManagerIndeed Flex · Austin, TX · $95k/yr
- Vice President of MediaWeb · United States
- Manager, Partnership Strategy - University of North Carolina at Chapel HillLearfield · Chapel Hill, NC
- Market Development LeadCampbell Soup · Orlando, FL
Common questions
Where is the VP of Marketing job at Siro located?
This VP of Marketing position at Siro is located in New York City, NY (On-site). Always check Siro's application page for specific state eligibility or relocation policies.
What qualifications are required for VP of Marketing at Siro?
For the VP of Marketing role, Siro highlights 12+ years of relevant experience; experience with brand strategy, product marketing, go-to-market strategy. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the VP of Marketing position at Siro?
This listing links directly to Siro's Ashby application page. You can apply directly on Siro's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Ashby application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.