VP, Product

What You’ll Do

Product & Technology Strategy

• Define a multi-year vision for our digital product and the platform beneath it, and turn it into a roadmap the team can rally around.
• Decide where to invest, what to build, and how team resourcing and tech stack need to shift to support that roadmap.
• Tie every call to the long-term vision and financial goals of the overall business in a way that is clear and motivating for the teams you lead.

Digital Product Experience

• Hold the vision and the bar for everything a customer touches once they reach us - the onsite experience, paths to purchase and checkout, the account and subscription experience, and the product surfaces that keep them coming back.
• Bring a real perspective on how UX, merchandising, and onsite flows shape behavior, and make sure the experience we ship reflects the brand at its best.

Metrics & Revenue Accountability

• Own the product and experience metrics that ladder up to revenue - conversion, AOV, LTV, retention - and feel personally accountable for the topline you influence.
• Bring that commercial lens into every prioritization decision; be as fluent in the economics of the business as in the product.

Product & Marketing Partnership

• Build a shared agenda with Marketing across acquisition, retention, and reactivation.
• Bring a strong point of view on how product and brand compound each other to grow the business.

Engineering Leadership

• Set the technical direction and build an org that ships with quality and speed.
• Make the build-vs-buy and platform calls, keep the stack healthy, and make sure engineering is pointed squarely at what matters most.

Team Building

• Attract, develop, and motivate a cross-functional product and engineering org.
• Get the best out of your people, put resources where they'll have the most impact, and create a culture where ambitious builders do the best work of their careers.

What We’ll Love About You

• You lead with a point of view: you arrive with a bold, well-formed take on the experience and where it should go. You can describe a future others can't yet see and build the organizational conviction to chase it - while staying honest enough to update when the evidence says you're wrong.
• You start from the customer: your strategy is grounded in a genuine understanding of who you're building for. You use data, testing, and research to sharpen your bets, not to make them for you.
• You're commercial: you think in business outcomes and are comfortable being measured by them. You can articulate the tradeoff between a long-term experience investment and this quarter's number to anyone in the building, including the board.
• You've scaled consumer commerce: you've built and grown across DTC subscription and traditional ecommerce, and understand what changes when a subscription-first business opens up to one-time purchase and subscribe-and-save. You know the modern DTC stack well, Shopify included, and carry enough technical depth to set engineering direction and earn your engineers' trust.
• You operate at the product-marketing seam: you've owned the place where growth, brand, and product meet, and know how to make those functions pull in the same direction.
• You're a builder of teams: an exceptional people leader who attracts strong talent, manages resources with judgment, and creates the conditions for a team to do its best work.
• You communicate with clarity: your team and peers always understand the why behind the roadmap. You can go deep enough to debate architecture with engineers and high enough to align the exec team.
• You have the track record to back it up - 12+ years (or equivalent) across product and technology leadership, with proof you've set strategy, led teams, and grown the metrics that matter.
• You're a cat person: you care about cats and the people who love them, and you're genuinely excited to build for this community.
• You lead with gut and opinion, and validate with data - not the reverse; purely analytical, data-first decision-making is not the right fit for this seat.
• Your orientation is closer to a GM of ecom than a features-focused PM - you've owned broad commercial outcomes, not just a narrow conversion/CRO scope.
• Subscription and Shopify experience are strong signals.