VP, Video Measurement & Currency
- Location
- New York, NY
- Listed
- Today
About the role
- Agency: Omnicom Media
- Job Function: Media
- Job Subfunction: Media Operations
About the role
The Vice President, Video Measurement & Currency will play a critical role in advancing Omnicom's measurement strategy and supporting the organization's leadership position within a rapidly evolving measurement and media currency landscape. This role will drive innovation across audience measurement, planning, and currency applications while helping shape Omnicom's response to changing marketplace dynamics and emerging industry standards.
This position requires deep expertise in video and digital audience measurement, including viewership datasets, measurement methodologies, and their application across planning, buying, activation, optimization, and currency. The individual will lead the evaluation and interpretation of audience and viewership data, support the development of measurement and currency products, and identify opportunities to enhance measurement capabilities for clients and agency stakeholders.
The ideal candidate will possess extensive knowledge of the measurement ecosystem, including Nielsen, VideoAmp, Comscore, iSpot, and other major industry providers, as well as a strong understanding of the video marketplace across traditional TV, streaming, and digital platforms. Experience translating measurement methodologies into practical business applications and product solutions is essential.
Key responsibilities include
- Evaluating and analyzing audience and viewership datasets to inform planning, measurement, and currency strategies.
- Leading the development and enhancement of measurement-related products, tools, and methodologies.
- Assessing emerging measurement solutions and industry innovations to identify strategic opportunities for Omnicom and its clients.
- Partnering with internal and external stakeholders to advance measurement standards and operationalize measurement solutions.
- Providing subject matter expertise on audience measurement methodologies, currency applications, and cross-platform measurement.
- Supporting client measurement strategies and ensuring alignment between measurement solutions and client business objectives.
Additional information
The successful candidate will bring a deep understanding of buy-side and/or sell-side measurement applications, product development processes, and client measurement requirements, along with the ability to bridge technical measurement concepts with practical marketplace implementation. This role requires a combination of analytical rigor, industry expertise, strategic thinking, and a passion for driving measurement innovation.
#LI-LW3 $130,000 - $150,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal opportunity and legal notices
For US Job Seekers
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
From Interpublic's careers page, first listed on Rolev.ai on November 10, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this VP, Video Measurement & Currency role at Interpublic, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Common questions
Where is the VP, Video Measurement & Currency job at Interpublic located?
This VP, Video Measurement & Currency position at Interpublic is located in New York, NY. Always check Interpublic's application page for specific state eligibility or relocation policies.
How do I apply for the VP, Video Measurement & Currency position at Interpublic?
This listing links directly to Interpublic's Workday application page. You can apply directly on Interpublic's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.