Web Specialist
- Location
- Oklahoma City
- Listed
- 3 days ago
About the role
Department: Brand and Growth Marketing
About the role
New to OU Health? Ask your recruiter about our competitive wages and total rewards package!
General Description
The Web Specialist of Patient Acquisition Strategy is a hands-on technical expert responsible for developing, maintaining, and optimizing OU Health's web and marketing technology infrastructure. This role supports the Mgr Patient Acquisition & Consumer Engagement in building a seamless digital ecosystem that powers patient acquisition, engagement, and conversion.
As part of the insourced web team, the Strategist will serve as OU Health's primary developer and martech integrator, ensuring all systems-from CMS to CRM-work together to support measurable digital growth.
Essential Responsibilities
Responsibilities listed in this section are core to the position. Inability to perform these responsibilities, with or without an accommodation, may result in disqualification from the position.
- Build, manage, and optimize the OUHealth.com CMS (AEM, Drupal, Sitecore, or equivalent), including templates, components, and integrations.
- Configure and maintain integrations between web platforms, Salesforce, and marketing automation systems.
- Develop and manage data connections for analytics, conversion tracking, and performance dashboards.
- Support SEO, GEO and schema optimization, site speed improvements, and accessibility compliance.
- Troubleshoot and resolve technical issues across the web ecosystem.
- Implement A/B testing and personalization features to enhance digital performance.
- Collaborate with content and UX teams to translate marketing goals into functional web solutions.
- Manage technical documentation, release notes, and version control for all web and martech assets.
- Stay current on emerging tools and trends in healthcare martech and digital experience platforms.
General Responsibilities
- Performs other duties as assigned.
Education Requirements
Bachelor's Degree required.
Experience Requirements
- No experience required.
- License/Certification/Registration Requirements: None required.
Minimum Qualifications for Level II
- Education: Bachelor's Degree required
- Experience: At least 3 years of experience managing websites or martech integrations in a complex organization required.
Education Requirements
Bachelor's Degree required.
Experience Requirements
- At least 5 years of experience in web development and martech integration required.
- Minimum of 3 years of experience in a complex organization, preferably in healthcare or a comparable regulated industry required.
- Demonstrated experience independently architecting enterprise CMS solutions and leading complex martech integrations required.
Knowledge, Skills and Abilities
- Advanced proficiency in front-end and back-end web development (HTML, CSS, JavaScript, PHP, SQL).
- Experience with CMS configuration and deployment (Drupal, AEM, or similar).
- Familiarity with Salesforce Marketing Cloud, CRM integration, and marketing automation APIs.
- Experience with website personalization.
- Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking tools.
- Advanced analytical mindset with ability to translate data into actionable insights.
- Collaborative team orientation and problem-solving skills in a fast-paced environment.
- #cb
- Current OU Health Employees - Please click HERE to login.
Equal opportunity and legal notices
OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.
From OU Medicine's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Web Specialist role at OU Medicine, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Common questions
Where is the Web Specialist job at OU Medicine located?
This Web Specialist position at OU Medicine is located in Oklahoma City. Always check OU Medicine's application page for specific state eligibility or relocation policies.
How do I apply for the Web Specialist position at OU Medicine?
This listing links directly to OU Medicine's Workday application page. You can apply directly on OU Medicine's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.