Webmaster Marketing Content Administrator - Denver Health Medical Plan (Must Live in Colorado. Weekly On Site Requirement)

About the role

We are recruiting for a mission-driven Webmaster Marketing Content Administrator - Denver Health Medical Plan (Must Live in Colorado. Weekly On Site Requirement) to join our team!

We're with you for life's journey. At Denver Health, purpose isn't just something we believe in-it's something we live every day, for life's journey.

Job Summary

Under minimal supervision, Webmaster, Marketing Content Administrator leads high-level strategy, management, and execution for Denver Health Medical Plan digital platforms, with a focus on DenverHealthMedicalPlan.org, the internal employee intranet (Pulse), and special project microsites.

The role serves as a primary digital project manager, ensuring alignment of content, functionality, accessibility, 508 compliance, and user experience across multiple platforms. This includes the integration of new modules and features within the Drupal-based DenverHealthMedicalPlan.org site to enhance member, provider, and employee experiences.

The Administrator collaborates with Marketing leadership, DHMP departments, IT, and vendor partners to advance Denver Health Medical Plan's digital presence. This position develops and implements SEO strategies, manages advertising campaign landing pages, enhances site performance, and provides oversight for internal communications landing pages and subpages. The role ensures Denver Health Medical Plan's web properties remain accurate, functional, and engaging, supporting the organization's mission to deliver exceptional care and clear communication to members, employees, and the broader community.

Essential Functions

• Leads project management of new website customizations, feature additions, and module integrations to improve DenverHealthmedicalplan.org functionality and user experience. Serves as the primary liaison between Marketing leadership, IT project managers, website vendors (Proficient), and CMS vendor leads. Manages and maintains all ssl certs, URL registrations and licenses.. (50%)
• Oversees content strategy and management for Denver Health Medical Plan's internal intranet (Pulse DHMP), including landing pages and subpages, to ensure content is accurate, engaging, and aligned with organizational priorities. (5%)
• Creates and manages microsites and special project websites (such as the AI Alliance) to support strategic initiatives, ensuring sites are well-designed, accessible, and on-brand. (5%)
• Develops, implements, and measures SEO strategies for DHMP LOBs and service lines to increase visibility and organic traffic. (5%)
• Builds and manages campaign landing pages in Drupal. Implements advertising campaign tracking via Google Tag Manager, and reports campaign performance. (10%)
• Monitors website analytics and dashboards (Google Analytics, DOMO) to measure performance, provide recommendations for optimization, and ensure data accuracy. (5%)
• Maintain DHMP Resource library, 508 compliance oversight and accessibility policy for digital products. Track data output for dashboards. (10%)
• Reviews Denverhealthmedicalplan.org to identify and resolve issues such as broken links, page speed, site errors, and user experience challenges. Collaborates with IT and vendor partners to resolve technical issues. (5%)
• Designs and develops digital graphics and content (blogs, podcasts, videos, photos, infographics) to support Denver Health Medical Plan's marketing and communications strategy. (5%)
• Maintains contingency plans for website outages, including backup homepage messaging with essential Member information. (5%)

Education

• Bachelor's Degree Marketing, Communications, Digital Media, or related field required
• Or -
• High School Diploma or GED and equivalent level of additional related experience required

Work Experience

• 1-3 years professional experience in website management, digital marketing, or communications required
• 1-3 years experience with Asana, Drupal, large-scale provider directories, employee intranets, and microsite development strongly preferred.
• Proficiency with SEMRush, Google Analytics, Google Tag Manager, Search Console, and related tools required.

Knowledge, Skills and Abilities

• Expert level skills in Drupal, Sharepoint and website content management systems
• Advanced experience in CMS management (Drupal preferred; Sitecore experience valuable).
• Strong understanding of SEO with a proven track record of driving measurable growth.
• Demonstrated ability to manage complex digital projects across multiple platforms with minimal supervision.
• Strong writing and editing skills (AP Style) with ability to adapt for digital channels.
• HTML and CSS knowledge; understanding of JavaScript preferred.
• Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Strong organizational skills with ability to manage multiple deadlines and stakeholders.
• Spanish language skills a plus.
• Must live in Colorado
• Shift
• Days (United States of America)
• Work Type
• Regular
• Salary $73,500.00 - $110,300.00 / yr

Benefits

At Denver Health, we take care of the people who take care of our community. Our benefits are built to support your life, your family, and your future - with generous paid time off, fully paid parental leave, exceptional retirement contributions, comprehensive health coverage, and nationally recognized well-being programs.

We invest in your growth through tuition assistance, career advancement pathways, and professional development - while also offering meaningful financial advantages through loan forgiveness eligibility and employer contributions. When you join Denver Health, you're joining a mission-driven organization that invests in you.

Here is a small list of our benefit programs

• Paid time off starting at 28 days per year, inclusive of vacation, personal/sick, and 7 Holidays
• 100% paid parental leave up to 6 weeks
• Immediate eligibility for retirement plans with employer contribution up to 9.5%
• Generous medical, dental, vision plans in addition to employer paid disability and life insurance.
• Comprehensive well-being programs including on-site employee fitness center located on Denver Health main campus and nationally recognized RESTORE Center
• Free RTD EcoPass (public transportation)
• Childcare discount programs & exclusive perks on large brands, travel, and more
• Tuition reimbursement & assistance
• Education, coaching, and professional development opportunities through the Workforce Development Center (WFDC) that support internal career growth and advancement pathways
• Professional clinical advancement program & shared governance
• Public Service Loan Forgiveness (PSLF) eligible employer+ free student loan coaching and assistance navigating the PSLF program
• National Health Service Corps (NHCS) and Colorado Health Service Corps (CHSC) eligible employer