Yahoo Ads Sales Director, CPG

About the role

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

We are seeking a seasoned, results-driven Sales Director to join our team and focus on the Consumer Packaged Goods (CPG) category. As Sales Director, you will be responsible for driving revenue growth and providing strategic guidance to our clients. Your sales scope will include Yahoo's full-funnel suite, spanning direct-sold sponsorship packages to performance media solutions, helping brands and agencies achieve their marketing goals.

Responsibilities

• Define and execute a comprehensive strategy to attract CPG advertisers across food and beverage, household, beauty and personal care, and health and wellness, driving adoption of Yahoo's solutions and achieving revenue growth targets.
• Build and nurture strategic relationships with C-level executives and key decision-makers at brands and agencies, positioning yourself as a trusted advisor and partner.
• Identify strategic partnership opportunities that command 8-figure investments and are tailored to the unique needs of the category.
• Collaborate with cross-functional teams at Yahoo, including content, business development, and product, on an integrated go-to-market story for your set of clients.
• Stay abreast of key category trends, retail and shopper marketing shifts, competitive landscapes, and emerging technologies that will accelerate adoption and drive growth.
• Work cohesively with an agency development team to evangelize our offering at the media holding company level.
• Demonstrate a deep understanding of client objectives and challenges, and a passion for delivering innovative solutions that drive measurable business impact.

Qualifications

• Minimum of 8-10 years of experience in frontline, digital advertising sales, or related roles, with a preferred 2-4 years of experience focused on CPG clients.
• Proven track record of achieving ambitious revenue targets and cultivating long-lasting strategic customer relationships.
• Exceptional business acumen, with a deep understanding of your category trends and the competitive landscape.
• Strong strategic thinking and execution capabilities, with the ability to develop and implement effective go-to-market strategies.
• Excellent communication and interpersonal skills, with the ability to effectively partner with cross-functional teams, build strong relationships with C-level executives, and influence key decision-makers.
• Proficiency in sales methodologies, negotiation techniques, and consultative selling approaches.
• Passionate about delivering exceptional customer experiences and driving measurable business impact.
• Stay up to date with industry trends, competitive landscape, emerging technologies, and AI-driven capabilities, incorporating AI tools and insights into your workflow to identify opportunities, optimize campaign strategies, and deliver more effective marketing solutions for clients.
• An extensive client network.

Additional information

Join our team and play a vital role in driving the success of Yahoo's sales efforts. As a Sales Director, you will have the opportunity to shape the future of digital advertising and help our clients achieve their marketing goals through innovative and data-driven solutions.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don't require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You'll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

Pay and benefits

The compensation for this position ranges from $188,625.00 - $393,125.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.