Yield Inventory Analyst

The Team

This position is part of a larger global Revenue Operations and Monetization team and is responsible for digital programmatic campaign management, maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements. Management members and traders are located in our New York, New York and Phoenix, AZ offices.

The Position

We are seeking a strategic and data-driven digital campaign trader who is responsible for the execution of optimizations for digital campaigns assigned to them. The ideal candidate has a strong understanding of digital campaign management, reading performance analytics with the ability to translate insights into high-impact campaign strategies. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.

Location

Premion is a high growth division of TEGNA with services within Phoenix, AZ, New York City, NY and India. This is a full-time position located in Phoenix, AZ.

This Describes You

• You have a positive approach to challenges and like to collaborate and create with others on our team.
• You enjoy being strategic and problem-solving.
• You can leverage quantitative thinking to manage campaign success.
• You have excellent attention to detail, set high standards and hold yourself accountable.
• You have a passion for online advertising, media, and music.
• You have a positive approach to challenges.

Responsibilities

• A digital programmatic trader is responsible for managing and optimizing online ad campaigns using our proprietary automated bidding platform (SDP) known as PRISM to ensure maximum performance and return on investment (ROI) for clients. This role is a blend of analytical thinking, data analysis, and campaign management.
• This candidate will be tasked with the monitoring of day-to-day programmatic buys across various channels including connected TV (CTV), display, video, and audio.
• This candidate will also monitor campaign performance against Key Performance Indicators (KPIs) and make data-driven decisions to optimize parameters like bid strategies, client ROI, ad frequency, and delivery.
• This candidate will proactively identify and resolve campaign setup and performance issues and work alongside their ad ops counterparts to ensure campaigns are delivering smoothly and soundly.
• This candidate will have a mathematical and analytical aptitude, with comfortability in tools like Excel and Power BI to organize, consolidate, and interpret large datasets.
• This candidate will adopt a systematic approach to problem-solving and the ability to proactively troubleshoot issues in a fast-paced environment.
• This candidate will have excellent written and verbal communication skills to articulate complex data insights and strategies to diverse internal members with different titles and experiences in their careers.
• This candidate will have strong soft skills like attention to detail, time management, the ability to work independently or collaboratively, and a self-starting, proactive mindset are crucial.

Requirements

• 1 year+ experience in programmatic trading/campaign management role in the advertising/online media space (video ad experiences a strong plus)
• Highly analytical mindset and skills needed with a hyper focus on profit margins and campaign delivery.
• Passion for your work and your clients' satisfaction
• Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills.
• Teamwork and interpersonal skills. Trustworthy and dependable
• Excellent attention to detail
• Able to set high standards and hold yourself accountable.
• Become a product expert in programmatic buying.
• Work with customers to develop achievable campaign goals.
• Desire and ability to learn new technical skill sets such as using an API to automate campaigns.
• An eagerness for career progression in AdTech
• Outstanding written and verbal communication
• Creative Thinking
• Research and problem-solving skills.
• Bachelor's Degree

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.