Associate Director, Brand Partnerships

About the role

Job Title Associate Director, Brand Partnerships Job Description About The Team | Media & Entertainment People Inc.'s Media & Entertainment team partners with leading studios, streamers, networks and entertainment brands to connect their biggest releases, franchises and cultural moments with audiences across our portfolio.

In addition to the breadth of People Inc.'s premium brands, the team is anchored by PEOPLE and Entertainment Weekly - industry-defining brands that are the most trusted voices in Hollywood. We bring premium editorial environments, audience intelligence, custom content, social, experiential, digital and print solutions to build 360 partnerships that drive impact for our partners.

About The Position | Major goals and objectives and location requirements People Inc. is looking for a relationship-driven, entrepreneurial Associate Director, Brand Partnerships with a strong work ethic to join our Los Angeles-based Media & Entertainment team and help grow some of our most important partnerships. This is a hybrid role based in Los Angeles, with 3 days per week in office.

In this role, you'll focus on business development, building deep category expertise to forge new partnerships and grow existing business.

Responsibilities

Include: Effectively represent the entire People Inc. portfolio to our Financial Services client and agency partners Establish a high profile presence across your accounts Demonstrate high energy and enthusiasm for our products, our sales proposition, and our customers.

Grow ad revenue from an identified list of existing Media & Entertainment brand advertisers and prospects Build a robust pipeline of opportunities to exceed your revenue goals Develop deep customer knowledge through research and face to face meetings Continuously grow your M&E category knowledge and the audiences M&E advertisers serve Create winning account plans focused on the largest opportunities and execute plans through effective written, virtual, and in-person communication Meet (and entertain) regularly with client and agency decision makers - 7 meetings per week standard - continually growing your network and building client relationships that lead to growing ad revenue Share customer knowledge and effectively collaborate internally to build media programs that sell Effectively forecast, track and report revenue contribution and performance with our internal tools.

Responsible for maintaining and showing growth on a book of business $2M+ Hybrid 3x a week- (LA) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Positions Contributions: Weight % Accountabilities, Actions and Expected Measurable Results 35%

• Client & Agency Relationship Building: Develop strong, trusted relationships with key client and agency stakeholders through regular meetings, entertainment, proactive outreach and thoughtful follow-up. Build a high-profile presence across assigned accounts and continually expand the network of decision-makers and influencers. 25%
• Revenue Growth & Opportunity Management: Drive revenue across assigned accounts by identifying new opportunities, responding to RFPs, developing compelling proposals and closing business. Build and maintain a healthy pipeline that supports both near-term goals and long-term account growth. 20%
• Pipeline, Forecasting & Account Management: Own the day-to-day management of the business, including maintaining accurate pipeline and forecast reporting, tracking deal progress, identifying risks and upside to management, and ensuring clear next steps across all active opportunities. 10%
• Internal Collaboration & Leadership Communication: Partner closely with Marketing, Account Strategy, Research, Studio and other internal teams to develop winning programs. Communicate key client insights, business updates, risks and opportunities clearly and proactively to leadership. 10%
• Strategic Account Development: Build and execute account plans for priority partners, develop deep knowledge of client businesses and entertainment slates, and proactively identify ways to grow existing relationships beyond individual campaigns. The Role's Minimum Qualifications and Job

Pay and benefits

Education: Bachelor's degree preferred in Business, Marketing, Communications, Advertising or a related field, and/or equivalent experience. Accommodation requests can be made by emailing. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.

The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location.

We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #NMG#