Manager, Programmatic Sales

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Position Overview

We are seeking a high-velocity, sales-driven Programmatic Sales Manager to accelerate top-line revenue across our programmatic direct media offering.

In this role, you will focus on high-impact, macro-level demand: building strategic relationships with Agency Holding Company programmatic leadership, Agency Trading Desks, DSP/SSP demand teams, and Retail Media partners. You will own the growth of our overall Programmatic Direct Revenue, while serving as the primary programmatic sales strategist co-selling alongside our Account Executive (AE) team.

If you thrive in a fast-paced environment with a seller mindset, uncovering hidden spend in data, overcoming technical buyer objections, and converting open-market demand into high-margin commitments, this role is built for you.

What You'll Do

• Central Programmatic Growth & Business Development
• Agency Leadership Strategy & Evangelism: Prospect and build top-to-top relationships with Agency Programmatic Leadership and Trading Desks to establish marketplace deals, lead educational sessions, and position our mobile in-app ecosystem, audience, and programmatic capabilities as a core media buy.
• DSP, SSP & Retail Media Growth: Own demand-side growth across DSPs, SSPs, and Retail Media networks, educating their commercial teams on our inventory and driving inclusion in custom buyer packages.
• Curated Demand Packaging: Partner with Sales Marketing, Yield, and Operations to build proactive, data-driven programmatic packages (seasonal, audience-targeted, high-impact video) to bring directly to agency buyers.
• Win-Rate & Revenue Optimization: Continuously monitor deal win rates, floors, and cleared spend in platforms to ensure activated Deal IDs translate into actual cleared revenue.
• AE Programmatic Enablement & Co-Selling
• Deal Mechanics & Co-Pitching: Serve as the programmatic deal expert for the Direct Sales team, joining key client meetings, navigating buyer tech objections, and structuring winning deal terms.
• Pipeline Strategy: Run targeted 1:1 sessions with AEs to identify programmatic opportunities within their key accounts and establish clear action plans to unlock budget.
• Commercial RFP Strategy: Support high-value programmatic RFP/RFI responses, framing our in-app audience and ad products in compelling, high-converting commercial terms.

Who You Are

• 5+ Years in Digital/Mobile Ad Sales with at least 3+ years dedicated to pure programmatic sales (PMP, PG, Preferred Deals) in an in-app, mobile, or video environment.
• Proven Closing Track Record: Documented history of personally driving pipeline growth, hitting revenue quotas, and securing mid-to-large programmatic commitments.
• Active Agency, DSP, SSP Network: Existing, strong working relationships across Agency Trading Desks, HoldCo programmatic leads, DSP and SSP demand teams.
• Data-Driven Hunter: Strong quantitative skills with the ability to mine platform performance data, spot buying trends, and translate analytics into actionable pitches.
• Collaborative Sales Mindset: Strong team player who excels at co-selling and navigating matrixed sales environments alongside territory AEs.
• Curious innovator: Genuinely energized by where digital advertising is headed (agentic buying, identity graphs, etc.) and eager to build fluency as the landscape shifts.

What We Offer You

• The base salary pay range for this position in Chicago at the start of employment is expected to be between $90,000 and $134,660 per Year.
• The base salary pay range for this position in New York at the start of employment is expected to be between $100,000 and $140,760 per year.
• However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
• Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

The position is for an existing vacancy.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.

Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).