Business Analyst, MarTech

About the role

In this role, you will support the analysis of MarTech business problems, help document requirements, and assist with the day-to-day operation and optimization of marketing technology platforms and processes with a focus on customer retention, loyalty, and lifecycle marketing.

You will also support store activation initiatives, including in-store events, pop-up experiences, and brand activations, helping connect the MarTech ecosystem to physical retail moments. You will work under the direction of senior team members and product managers to deliver requirements and assist with the rollout of MarTech features that align with business goals.

What you'll get to do: Business Analysis Assist with analysis of MarTech business processes, systems, and requirements with an emphasis on customer retention, lifecycle marketing, and loyalty program performance.

Help document functional and technical specifications to support the design and implementation of MarTech solutions, including loyalty, CRM, lifecycle messaging, personalization initiatives, and store activation tooling for events and pop-ups.

Stakeholder Engagement Work with stakeholders, including retention and lifecycle marketing leaders, loyalty program owners, retail marketing and store events teams, product managers, UI/UX designers/researchers, and development teams, to help gather and document feature/project requirements for MarTech tools and initiatives.

Project Support Provide support throughout the MarTech project lifecycle, including requirements gathering, build, and implementation across retention and store activation workstreams. Help facilitate communication between marketing, retail, and technical teams to support successful delivery of lifecycle campaigns, loyalty enhancements, and in-store event and pop-up activation capabilities.

Requirements

• Definition Help document clear and actionable requirements and acceptance criteria to guide development teams in delivering MarTech features supporting retention, loyalty, and store activation experiences.
• Assist in breaking down epic-level requirements for loyalty program initiatives, lifecycle and win-back journeys, consumer account enhancements, and store event/pop-up activation flows into actionable, daily requirements for digital development teams.

Product Support Support product managers in defined MarTech product areas - including loyalty, retention messaging, and store activation enablement - by helping document feature requirements, tracking delivery, and assisting with the rollout of product enhancements.

Documentation & Communication Create clear and concise documentation for MarTech business requirements, process flows, lifecycle journey maps, store activation playbooks, and user stories. Team Collaboration & Learning Learn from senior analysts and product managers, building knowledge of MarTech, retention marketing, and activation best practices and methodologies.

Continuous Improvement Help analyze user feedback, loyalty and retention performance data, and store activation recaps to identify optimization opportunities, and support ongoing enhancements to the MarTech ecosystem and consumer-facing digital and in-store experiences.

Who you are

Bachelor's degree in a relevant field or equivalent years of experience preferred (e.g., Business, Marketing, Information Systems) 1+ years of experience as a business analyst, marketing technology analyst, or in a related role (internship experience considered) Analytical skills with the ability to translate MarTech data into actionable insights Familiarity with business analysis tools and methodologies (e.g., process mapping, requirements elicitation, data analysis) Exposure to Agile methodologies and project management principles Strong communication and interpersonal skills, with the ability to engage with stakeholders at various levels Ability to manage multiple priorities in a fast-paced environment under the direction of senior team members Interest in and willingness to learn MarTech tools and platforms (e.g., High touch, Klayvio, loyalty platforms, CDPs) Retail Industry Knowledge: Interest in the retail sector, including familiarity with or curiosity about retail technology ecosystems, particularly MarTech platforms such as High touch, Iterable, and other relevant tools used in retail marketing, loyalty programs, lifecycle marketing, customer engagement, and store activation/event execution strategies.