Business Development Associate
- Location
- New York, NY · On-site
- Job type
- Full-time
- Level
- Entry level
- Experience
- 2+ years
- Education
- Bachelor's degree
- Listed
- 31 days ago
Skills & highlights for this role
- lead generation
- B2B prospecting
- salesforce.com
Also useful
- high-volume calling
- social selling
About the role
The Business Development Assoc position is responsible for lead generation and other support to the sales team and VP sales. The primary responsibilities of this position will be to 1.) Prospect and schedule meetings for Truven Health's solutions across the Life Sciences marketplace. 2.) Identify potential customers' key business challenges in order to demonstrate how Truven Health will address their needs.
This includes creating value with these prospects, appropriately matching these needs with Truven Health solutions and transitioning these prospects to the appropriate sales directors. 3.) Actively follow up on conference leads, web seminar registrations, and email leads. This person will partner with sales directors to pass qualified leads and help them generate new business to drive company growth targets.
Essential Responsibilities
- Research, assess, and identify the mid-size pharmas and medical device companies that have a need and budget for Truven's solutions.
- Generate new business sales of Life Sciences to new customers.
- Construct a formal business plan that will be updated and reviewed on a quarterly basis. The plan should have a key focus on sales activities targeted to Life Sciences and individual prospects based on the needs and corresponding solution.
- Demonstrate consistently high activity levels, calling on customers and/or prospects via phone, email, web presentations and leveraging social media as appropriate.
- Consistently exceeding required activity metrics is required.
- Facilitate smooth transition of leads to sales directors to increase sales success.
- Reach assigned quotas for number of leads, scheduled meetings, and closed sales.
REQUIRED Skills and Experience
- At least two years of demonstrated success in sales and/or lead generation in the healthcare marketplace.
- Strong interpersonal skills and ability to clearly communicate by phone and written word.
- Superb customer service and relationship-building capabilities.
- Understanding of and demonstrated ability to use and leverage basic business tools such as Outlook, Word, Excel, WebEx, salesforce.com, etc.
PREFERRED Skills and Experience
Experience with high-volume call environment. Ability to leverage social media to gain access to prospective clients and schedule meetings.
Education / Certifications
Bachelor's degree from accredited college or university or equivalent experience preferred.
Additional Information
- According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2015 fiscal year (October 1, 2014-September 30, 2015).
- All your information will be kept confidential according to EEO guidelines.
About the Company
Truven Health Analytics delivers the answers that clients need to improve healthcare quality and access while reducing costs. We provide market-leading performance improvement built on data integrity and empirical truth. For more than 30 years, our insights and solutions have been providing hospitals and clinicians, employers and health plans, state and federal government agencies, life sciences firms, and policymakers the facts they need to make confident decisions that directly affect the health and well-being of people and organizations in the U.S. and around the world.
Truven Health Analytics owns some of the most trusted brands in healthcare, such as MarketScan, 100 Top Hospitals, Advantage Suite, Micromedex, Simpler, ActionOI, Heartbeat Experts, and JWA. Truven Health has its principal offices in Ann Arbor, Mich.; Chicago; and Denver. For more information, please visit truvenhealth.com.
Equal opportunity and legal notices
We seek talented, qualified employees in all our operations regardless of race, gender, national origin, religion, sexual orientation, disability, age, or any other protected classification under country or local law. Truven Health Analytics is an Equal Employment Opportunity/Affirmative Action Employer.
From Truven Health Analytics, an IBM Company's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.
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Common questions
Where is the Business Development Associate job at Truven Health Analytics, an IBM Company located?
This Business Development Associate position at Truven Health Analytics, an IBM Company is located in New York, NY (On-site). Always check Truven Health Analytics, an IBM Company's application page for specific state eligibility or relocation policies.
What qualifications are required for Business Development Associate at Truven Health Analytics, an IBM Company?
For the Business Development Associate role, Truven Health Analytics, an IBM Company highlights 2+ years of relevant experience; a bachelor's degree; experience with lead generation, B2B prospecting, salesforce.com. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Business Development Associate position at Truven Health Analytics, an IBM Company?
This listing links directly to Truven Health Analytics, an IBM Company's SmartRecruiters application page. You can apply directly on Truven Health Analytics, an IBM Company's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.