Business Solutions Analyst, Marketing (Onsite)

Essential duties include the following

• Serve as the subject matter expert and primary owner of digital marketing platforms, including CRM and CMS environments.
• Establish, maintain, and enforce platform governance, security standards, compliance requirements, and operational guardrails.
• Protect the integrity, security, and performance of the organization's digital infrastructure.
• Act as the primary liaison between Marketing and technical teams.
• Translate business requirements into actionable, secure, and scalable technical solutions.
• Communicate technical concepts in business-friendly language to stakeholders.
• Lead digital initiatives, platform enhancements, CRM projects, and website updates from discovery through UAT and launch.
• Manage implementation timelines, stakeholder alignment, testing, and deployment activities.
• Design and maintain structured workflows and intake processes.
• Establish standards that enable marketing teams to execute campaigns efficiently and securely.
• Evaluate requests and manage scope to reduce risk and prevent platform vulnerabilities.
• Ensure digital platforms are architected to effectively capture, route, and protect data required for campaign analytics and revenue reporting.
• Partner with department leadership to align platform capabilities with business objectives and long-term digital strategy.
• Triage recommendations on platform improvements, governance practices, and operational efficiencies.
• Perform other duties and responsibilities as assigned.

Serious candidates will possess the minimum qualifications

• Bachelor's degree in Information Technology, Business Administration, Marketing, Data Analytics, or a related field, or equivalent combination of education and relevant experience.
• Minimum of five (5) years of experience in marketing technology enablement, information technology, system administration, platform management, or a related discipline.
• Experience administering enterprise digital platforms, including CRM ecosystems (Salesforce preferred) and Content Management Systems.
• Strong understanding of system architecture, platform governance, security protocols, and compliance requirements.
• Experience mapping user journeys, business processes, and data flows to support organizational objectives.
• Ability to balance business needs with technical constraints while maintaining system integrity.
• Strong communication, stakeholder management, and relationship-building skills.
• Confidence and judgment to challenge requests that may compromise compliance, security, brand standards, or platform stability.
• Strategic mindset with a focus on scalability, operational efficiency, and business outcomes.

Swbc offers*

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program

*Based upon employee eligibility

Additional Information

• SWBC is a Substance-Free Workplace and requires pre-employment drug testing.
• Please note, SWBC does not hire tobacco users as allowed by law.