Campaign Manager, Commercial (Maternity Cover)

About the Role

Copado is looking for a Campaign Manager to build and execute high-impact, integrated marketing campaigns that drive pipeline, account engagement, and revenue across our Commercial segment globally. This is a 6-month temporary contract to provide maternity cover.

Reporting within the Marketing organization, you will translate company strategy, product positioning, and market opportunities into multi-channel programs that create demand and accelerate deal velocity for Commercial Sales.

This role requires strong hands-on execution and high-quality content creation capabilities alongside strategic campaign development, requiring flexibility for periodic early morning starts to align with international stakeholders.

In this highly cross-functional role, you will support and execute the end-to-end campaign lifecycle-from strategy, brief creation, content creation, and ABM execution to channel optimization, performance reporting, and Sales enablement. You will partner closely with Product Marketing, Field Marketing, Digital, Alliances, Customer Marketing, and Commercial Sales to ensure every campaign delivers measurable pipeline influence and target-account impact.

What You'll Do

• Execute global end-to-end commercial campaign strategies spanning email and email nurture campaigns, conversion, paid media, and content syndication programs to drive multi-channel digital demand generation, with a strong focus on hands-on content creation.
• Build scalable demand generation and 1:many and programmatic Account-Based Marketing (ABM) programs leveraging intent, engagement, and opportunity data to target strategic commercial accounts globally.
• Translate corporate priorities, product launches, and category narratives into multi-channel programs covering digital, email, webinars, events, and customer advocacy.
• Manage commercial campaign pipeline targets and assist with paid media budgets (PPC, LinkedIn, DSPs), tracking multi-touch performance metrics and optimizing underperforming channels to maximize ROI.
• Establish a tight operating partnership with Commercial Sales, equipping sellers with campaign messaging, outreach plays, account insights, and SLA follow-up strategies.
• Partner with Product Marketing to align positioning with commercial pain points and collaborate with Field Marketing on regional activations and events.
• Integrate partner programs and customer advocacy stories into campaign narratives to extend credibility, market reach, and pipeline contribution.
• Collaborate with Digital and Marketing Operations on audience segmentation, customer journeys, marketing attribution, and performance reporting.

What We're Looking For

• 3-5+ years of B2B marketing experience in SaaS or technology with a proven track record of driving measurable pipeline.
• Experience in building multi-channel integrated demand generation and ABM campaigns tailored to Commercial and Mid-Market buying committees.
• Strong analytical skills with hands-on experience in measurement, attribution frameworks, performance reporting, and channel optimization.
• Proven ability to execute paid digital campaigns (PPC, LinkedIn, DSPs) and content syndication programs, managing in-house execution effectively.
• Proficiency and hands-on marketing automation operations expertise with Pardot and Salesforce.com, alongside the broader tech stack (ZoomInfo, intent platforms, content syndication).
• Strong hands-on execution mindset with a track record of personally crafting compelling campaign content, copy, and messaging assets.
• Excellent cross-functional project management and Sales enablement capabilities.
• Enthusiastic approach to leveraging AI proficiency including Gemini and Claude for deeper market insights, elevated campaign analytics, and enhanced execution speed.
• US-based (New Orleans or Denver) with a requirement for regular early morning starts to enable collaboration with UK, European, and global international stakeholders.

Benefits

Copado offers a comprehensive benefits package, which includes:

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) Plan
• Paid Time Off
• Wellness Perks

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