Campaign Manager, Social

About the role

Compensation: $80,000 - $95,000

Location: Arizona, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Wisconsin.

Adswerve is looking for a Strategic Campaign Manager, Paid Social to join the Performance Media team! The Strategic Campaign Manager, Paid Social is responsible for the end-to-end execution, management, and optimization of paid social media campaigns across platforms such as Meta, Pinterest, and LinkedIn. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI.

Responsibilities

• Strategy & Planning:
• Develop and oversee multi-platform paid social strategies across Meta (Facebook & Instagram), Pinterest, LinkedIn, and TikTok.
• Define target audience parameters, leverage first-party and native platform data, and build custom/lookalike audiences.
• Collaborate with creative teams to optimize ad formats, creative messaging, and placement-specific content strategies.
• Build out comprehensive media plans and leverage new platform features and capabilities to optimize media spend and improve client ROAS.
• Campaign Execution & Optimization:
• Manage the entire campaign lifecycle, including setup, ad trafficking, QA, and launch within native social ads managers (Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager).
• Monitor campaign pacing, performance, and integrations daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Data, Reporting & Insights:
• Interpret and report on attribution models to illustrate the impact of paid social tactics across full-funnel objectives.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Data Studio, and MMMs/MTAs to track, measure, and report on the success of paid media campaigns.
• Client & Team Engagement:
• Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, Programmatic, and SEM teams to ensure integrated media strategies.

Experience

• 3+ years of proven experience in paid social advertising activation and campaign planning.
• Hands-on expertise across major paid social ad platforms, specifically Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager.
• Ability to translate complex digital media metrics into clear, meaningful campaign stories.
• Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.
• Proficiency in placing tracking pixels and Conversions API (CAPI) integrations on client websites (directly or using GTM), managing product catalogues, and building ecommerce conversion and attribution models.

Pay and benefits

This position pays a base salary of $80,000 - $95,000 per year. Wage differential is based on training and experience.

Where we work

We are a remote-first company with our team of 250+ experts spread across 26 states and six countries, with our main office located in Denver, CO. We keep everyone connected with a team-oriented, remote-friendly culture where every voice contributes and every perspective is valued.