Consumer Relations Specialist

About the role

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion.

In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer).

Join us on our mission to fill the world with emotion through the power of creativity and technology.

A Consumer Relations Specialist serves as the critical link between Sony’s most passionate customers and our internal teams. In this role, you will move beyond standard troubleshooting to handle high-stakes "firefighting" and sensitive escalations. You will act as problem solver to resolve complex disputes, while simultaneously monitoring our community forums and store reviews to capture the "Voice of the Customer" and advocate improvements.

Responsibilities

• Executive & Critical Escalations: Help resolve high-severity complaints; assist with de-escalating emotionally charged situations to protect our brand reputation.
• Serve as the single point of contact for the customer and internal stakeholders throughout the entire resolution process.
• Effectively de-escalate customer concerns and work toward timely, satisfactory resolutions.
• Issue refunds, hardware replacements, and other goodwill gestures up to a defined financial threshold based on escalation policy guidelines.
• Consumer Advocacy Activity: Responding to and coordinating customer advocacy tasks as assigned.
• Oversee execution of activities related to Canadian Legal Warranty and OPC claims process for SNA’s Canadian Service business
• Voice of the Customer Escalation:
• Manage and respond to inbound emails from dissatisfied customers originating from social media channels. Provide high-touch support to de-escalate concerns and work toward a positive resolution.
• Proactively monitor and report on customer sentiment across public channels, including Sony’s Community Discussion Boards, Retailer Reviews, and App Store Reviews. You will identify emerging trends (e.g., a specific firmware bug) before they become widespread issues.
• Share qualitative data from your casework and community findings with internal stakeholders.
• Assist in data collection from Community, Dealer Reviews and other consumer touchpoints.
• Use insights from customer issues to suggest new or updated articles for a customer-facing help center or internal knowledge base.
• Providing Service data in response to requests from internal stakeholders for high-visibility public complaints.

Additional information

Minimum Requirements - 3+ years of experience in escalated support, consumer relations, or community management, preferably within the consumer electronics or hardware industry.

• High School Diploma required, Bachelor’s Degree preferred
• Exceptional written communication skills are essential. You must be able to adapt your tone from empathetic and apologetic (for frustrated customers) to precise and clear for executive communications.
• Demonstrated ability to remain calm and professional under pressure. You view a disgruntled customer not as a nuisance, but as an opportunity to turn a relationship around.
• Familiarity with consumer electronics troubleshooting lifecycles (firmware updates, hardware returns, warranty logic) and the ability to explain complex technical concepts in simple terms.
• Experience with helpdesk software (Salesforce Service Cloud), Microsoft Office suite, generative AI tools.

Pay and benefits

The anticipated base pay range for this position is $57,382 to $76,509. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

In addition to a competitive base salary, this position is also eligible for an annual corporate bonus plan, which is based on company performance and is not guaranteed, and a comprehensive benefits package including healthcare benefits (medical, dental, and vision), paid medical leave, a 401k plan with matching company contributions, vacation time, education assistance, student loan assistance program, eighty hours of paid sick leave time annually, and up to twelve weeks paid parental leave.

Honesty, integrity, and ethical conduct are material requirements for the responsibilities outlined above.

Disability Accommodation for Applicants to Sony Electronics Inc. and Sony of Canada ULC