Content Strategist

About the Role

We are looking for a strategic and execution-minded Content Strategist to own the full lifecycle of our content ecosystem, from insight to asset to reach.

We have great ideas and are seeing strong signals from the market on what resonates with our buyers. Your mission is to turn them into content that performs, then multiply that content across every channel our buyers pay attention to.

You'll shape core assets like blogs, webinars, and ebooks, then slice and dice each one into an ecosystem of highly discoverable, bite-sized derivative content: social clips, graphics, blog posts, and more. To scale your output, you'll write core and derivative pieces yourself, collaborate with a writing contractor for support, and manage external creative vendors (including video editors and graphic designers) to get our message in front of the right buyers, wherever they consume media.

What You’ll Do

• Partner with Product Marketing to extract buyer insights, positioning, and messaging, and translate them into compelling core content (webinars, ebooks, whitepapers, etc.) that buyers actually want to consume.
• Build atomization strategies that turn each core asset into dozens of derivative, channel-specific touchpoints, writing high-engagement derivative content yourself and directing contractor writers to help scale output.
• Own the distribution blueprint: decide how, when, and where core and derivative content publishes to maximize organic reach and discoverability, and monitor performance to continuously refine format and channel choices.
• Translate core content into ready-to-share social copy that leadership and internal teams can post to their own networks.
• Serve as the primary point of contact for external video, creative, and design vendors, ensuring high-quality, on-brand production across all outsourced assets.

Must-haves

• 3+ years in content marketing, content strategy, or B2B content production; B2B SaaS/tech experience a major plus.
• Experience partnering with product marketing or subject matter experts to translate technical or complex detail into buyer-facing narrative and messaging.
• Proven track record of turning one piece of content into a multi-channel campaign, with examples ready to show.
• Strong writing across formats, from long-form core assets to short-form social copy, with an editorial eye for what makes a clip, post, or blog actually perform.
• Deep familiarity with modern B2B distribution channels, primarily LinkedIn, but also YouTube, newsletters, and SEO-driven blogs.