Content Strategist

Role Summary

Overland AI is seeking a Content Strategist to join our Communications & Marketing (C&M) team and help shape how we tell the story of mission-ready ground autonomy. This role sits at the intersection of strategy, storytelling, and execution, with a mandate that spans social media, thought leadership, website content, and cross-functional initiatives across our team.

As a Content Strategist, you will embed deeply within a highly technical, fast-moving defense technology environment.

You will work closely with teammates within the C&M team—brand design, video production and editing, and product marketing—alongside other internal stakeholders—such as our software, hardware, and business development teams—to translate complex autonomy capabilities into clear, compelling narratives that resonate with end users, customers, partners, investors, and the broader public.

This is a generalist role for a strong writer, editor, and strategist who can move fluidly across channels and formats. You will be responsible not only for creating high-quality content, but also for shaping messaging, improving ideas, and coordinating projects across teams to ensure consistency, clarity, and impact. The ideal candidate is comfortable owning work from early concept through final delivery and thrives in an environment where priorities evolve quickly.

Key Responsibilities

Content Strategy and Creation

• Develop and execute content across multiple channels, including social media, website copy, blog posts, thought leadership essays, product storytelling, white papers, video scripts, and executive talking points.
• Lead social media strategy and day-to-day execution, with a focus on clear messaging, narrative consistency, and showcasing real-world use of Overland technology by end users.
• Create website content that highlights Overland’s products, autonomy capabilities, and field-proven performance, with particular emphasis on warfighter, operator, and customer perspectives.
• Draft and edit thought leadership content for company leaders on topics such as ground autonomy, national security, operational relevance, and defense innovation.

Cross-Functional Collaboration and Project Management

• Partner closely with engineering, product, field operations, business development, and leadership to understand technical concepts and translate them into accessible, compelling content.
• Coordinate content for major company moments, including product announcements, field demonstrations, experiments, events, and companywide communications.
• Manage timelines, inputs, reviews, and approvals for content projects, ensuring work ships quickly without sacrificing quality.
• Collaborate with designers, video producers, agencies, and external vendors to deliver integrated content and campaigns.

Messaging and Narrative Development

• Help define and maintain consistent messaging across channels, audiences, and products.
• Provide strategic feedback to improve clarity, structure, and effectiveness of written and visual communications.
• Support leadership with messaging for all-hands meetings, external speaking engagements, and high-visibility interactions with government, military, and industry audiences.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience, with 5+ years of experience in content strategy, communications, journalism, marketing, or a related field.
• Proven experience creating content for technology products, ideally in defense, robotics, autonomy, software, or other technical domains.

Desired Experience & Qualifications

• Exceptional writing and editing skills, with the ability to adapt tone and format for different audiences and platforms.
• Strong interest in social media as a strategic communications channel, with experience shaping messaging and narratives rather than simply posting content.
• Ability to work closely with technical teammates, including engineers and product leaders, and translate complex concepts into clear, credible stories.
• Comfort operating in a fast-growing, lightly structured environment where priorities shift and ownership matters.
• Strong organizational and project management skills, with the ability to manage multiple workstreams at once.
• Sound judgment, discretion, and professionalism when handling sensitive or pre-decisional information.

Location

The preferred location(s) for this position is New York City or Washington, DC., or Remote. Must be willing to travel for the position as needed.

Pay range

Content Strategist: $110,000 - $130,000 annually

Overland AI believes in creating a work environment that you look forward to embracing every day. Benefits include:

• Equity compensation
• Best-in-class healthcare, dental and vision plans
• Flexible PTO
• 401k with company match
• Parental leave

This position may involve access to export-controlled technology. Employment is contingent on the ability to comply with U.S. export control laws.

• About Company ---