Dealer Account Manager

About the role

We are DR Power, a Generac Company, professional power equipment done right.

Established in 1985, we are a leader in the design and manufacture of professional-grade gas and battery-powered outdoor power equipment. We are dedicated to the enduring quality and uncompromising performance of everything we build. We stand behind every DR® product and are here to help every customer regardless of when or where they made their initial purchase.

The Dealer Account Manager is responsible for managing a geographical territory in the Outdoor Power Equipment (OPE) channel selling Generac and Dr Power products. Responsible for growing Generac's market share by gaining a share of wallet within existing dealers and generating new revenue through signing new dealers. Manages and grows a portfolio of existing dealers and manages a pipeline of prospective dealer partners through outbound cold calls, both internal and external referrals, and conducting market research to identify the best business opportunities.

Major Responsibilities

• Utilize internal tools and conduct market research to identify market coverage gaps to generate new business opportunities.
• Perform outbound cold calls to promote partnerships for Generac and DR Power products.
• Manage inbound inquiries from the OPE Territory Manager to facilitate potential partnerships.
• Develop and maintain a pipeline of prospective customers from inbound inquiries, market research, lead generation, and outbound call efforts.
• Discuss and review contract paperwork with business owners to finalize dealer agreements.
• Create tactical sales plans with short- and long-term objectives for the assigned territory.
• Collaborate with cross-functional teams to introduce new products and expand market share.
• Serve as the primary contact for customer inquiries and expedite issue resolution.
• Work with clients to develop sales and promotional strategies to drive revenue.
• Provide product knowledge training and webinars to dealer partners.
• Create and present channel-specific programs and promotions to key accounts.
• Manage initiatives to identify new sales opportunities and expand existing accounts.
• Strengthen relationships with accounts to promote sales of existing and new products.
• Execute effective launch plans for newly onboarded dealer accounts.
• Facilitate routine communications between customers and cross-functional teams.
• Maintain and update a list of potential customer targets regularly.
• Stay updated on product offerings and relevant content.
• Oversee and resolve order management issues.

Minimum Job Requirements

Education

• Bachelor's degree in business, marketing, finance, or a related field, with at least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree.

Work Experience

• At least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree.

Preferred Work Experience

• 3 - 5 years of sales experience.

Knowledge / Skills / Abilities

• Strong communication and interpersonal skills.
• Proven experience in sales, account management and business development.
• Ability to analyze market data and identify opportunities.
• Ability to foster relationships and drive business growth.
• Strong negotiation skills and understanding of the complex sales process.
• Analytical ability to interpret key business metrics.
• Ability and willingness to travel into assigned territory
• Previous experience or familiarity in outdoor power equipment industry preferred.
• Excellent written and verbal communication skills for diverse audiences, including management.
• Effective presentation skills.
• Self-motivated and capable of working independently in a field role.
• Ability to identify complex problems, gather data, and draw conclusions.
• Proven track record of implementing process improvements.
• Proficient in Microsoft Office Suite.
• Experience with SAP or equivalent ERP systems.

Pay and benefits

Generac is committed to fair and equitable compensation practices. The salary range for this role based in South Burlington, VT or Remote is $52,000 - $65,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.