Demand Generation Coordinator

About the Role

Go Fish Digital is building a focused, integrated go-to-market engine to accelerate growth across our digital and performance marketing services. We're looking for a detail-oriented Demand Generation Coordinator to support campaign execution and the marketing operations that drive qualified mid-market pipeline. This hands-on role combines campaign delivery, HubSpot administration, list management, content distribution, and foundational reporting.

Reporting to the Senior Director of Demand Generation, you'll work closely with Product Marketing, Sales, and GTM Operations to turn campaign plans into accurate, timely execution. You'll also collaborate with specialists across paid media, SEO/GEO, creative, and web development to help campaigns reach the right buyers and run reliably from launch through follow-up. This role suits someone eager to build practical skills in demand generation, marketing automation, and campaign analysis while helping build a more effective growth engine.

What You'll Do

Execute Campaigns and Email Programs

• Build, test, schedule, and deploy marketing emails in HubSpot using approved messaging and campaign plans.
• Configure campaign assets, forms, landing pages, and tracking links using established templates and processes.
• Perform pre-launch checks on links, formatting, personalization, audience selection, suppression lists, and tracking.
• Support coordinated marketing, BDR, and seller outreach through timely campaign setup and audience preparation.

Support Marketing Operations and Automation

• Build and maintain campaign workflows, nurture sequences, and enrollment rules under the direction of the Senior Director of Demand Generation.
• Maintain consistent campaign naming, asset organization, documentation, and tracking practices.
• Monitor workflow execution and campaign handoffs, investigate routine issues, and escalate problems promptly.
• Partner with GTM Operations on data quality, lead routing checks, and troubleshooting. Support established CRM processes and coordinate changes to integrations or system architecture with GTM Operations.

Manage Lists and Audience Segmentation

• Prepare, clean, import, and segment contact and account lists based on campaign criteria.
• Maintain contact properties, deduplication, subscription preferences, and suppression lists using established processes.
• Check audience fit against agreed company, industry, geography, and buyer criteria before campaign launch.
• Help monitor email bounces, unsubscribes, and other deliverability signals and flag issues for review.

Distribute Content and Coordinate Delivery

• Publish and distribute approved content through email, website tools, social channels, and other campaign touchpoints.
• Adapt approved assets to channel templates and coordinate with Content and agency specialists on required updates.
• Maintain the campaign calendar, track deadlines and dependencies, and follow up on outstanding deliverables.
• Support webinar and event execution, including registration pages, reminders, attendee lists, and follow-up campaigns.

Maintain Reporting and Improve Execution

• Maintain basic campaign reports covering delivery, engagement, conversions, and downstream outcomes using established dashboards.
• Check tracking and data completeness and surface gaps that affect reporting.
• Support A/B tests by configuring approved variants, checking setup, and compiling results.
• Identify ways to improve campaign accuracy, repeatability, and turnaround time.

What You Will Need

• Relevant experience: 1-3 years of experience in marketing coordination, campaign execution, email marketing, or marketing operations, or equivalent practical experience.
• Marketing platform skills: Hands-on experience building emails, managing lists, or supporting workflows in HubSpot or a comparable marketing automation platform.
• Attention to detail: Able to catch errors in audience selection, data, links, copy, and campaign setup before launch.
• Organization and follow-through: Able to manage multiple deadlines, maintain clear documentation, and communicate blockers early.
• Data skills: Comfortable using spreadsheets to clean lists, organize information, and summarize basic campaign results.
• Learning mindset: Curious about how campaigns and systems work, receptive to feedback, and eager to develop marketing operations skills.

What Will Help You Succeed

• Experience with HubSpot workflows, forms, landing pages, campaign reporting, and Salesforce-connected processes.
• Familiarity with B2B demand generation, lead lifecycle stages, email deliverability, and contact subscription management.
• Experience building and implementing measurement, testing, and attribution methodologies
• Experience supporting content distribution, webinars, or coordinated sales and marketing campaigns.

Benefits & Compensation

We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• A collaborative culture with autonomy and ownership
• Employee wellness programs and additional perks

• Additional Information
• No agencies, please.
• Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.
• At this time, we are unable to sponsor or transfer employment visas for this position.