Digital Marketing Automation, Specialist

About the role

John Hancock is seeking a Digital Marketing Automation, Specialist to execute and optimize product and brand marketing through scalable, data-driven automation. This role supports the translation of marketing strategy into high-quality campaigns, personalized journeys, and automated digital experiences, with a focus on supporting high-priority business initiatives, including our long-term care line of business and broader customer engagement strategy.

Partnering closely with Product Marketing, Brand, Analytics, AI, and Technology teams, this role will deliver reliable execution, measurable outcomes, and personalized activation across enterprise platforms. The role requires strong technical acumen, disciplined operational thinking, and a strategic, creative eye for email design and customer experience, with hands-on expertise in platforms such as Marketo.

Why this role matters: This role supports the delivery of consistent, compliant, and personalized email-led and digital communications at scale-advancing John Hancock's marketing capabilities while maintaining strong performance measurement and operational rigor.

Position Responsibilities

Campaign Execution, Journeys & Personalization

• Execute the build, testing, deployment, and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels, translating marketing requirements into workflows, segmentation, triggers, and dynamic content
• Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo, partnering with data and technology teams to leverage Adobe CDP, data lake inputs, and upstream systems; execute rule-based and dynamic personalization and support testing and optimization

Marketing Automation Platforms & Integrations

• Support day-to-day operations and administration of enterprise marketing automation platforms following defined standards and guidance, including configuration, QA, troubleshooting, and best-practice application across tools such as Marketo and related marketing enablement platforms
• Partner with Technology and MarTech teams to support integrations between marketing platforms, CRM (Salesforce), and related data feeds to ensure reliable data flow, audience readiness, and campaign execution

Measurement, Reporting & Optimization

• Deliver and maintain campaign-level reporting across delivery, engagement, and outcome metrics, with a focus on email and customer journey performance
• Partner with Analytics to validate measurement logic, identify performance trends, and recommend data-driven optimization opportunities

Operational Excellence & Collaboration

• Ensure campaigns adhere to established standards for naming, documentation, QA, privacy, compliance, and measurement while collaborating cross-functionally to contribute to reusable assets and continuous capability improvement
• Stay current on industry trends and best-in-class campaign and email experiences, sharing insights and recommendations, while demonstrating strong project and time management skills across multiple priorities

Required Qualifications

• 3-5 years of experience in marketing automation, marketing operations, or digital marketing, with hands-on, end-to-end campaign build and execution experience
• Hands-on experience with the Adobe Marketo marketing automation platform, including behavior-based workflows, segmentation, and triggered automation
• Experience supporting Salesforce integrations or CRM-connected marketing programs, with familiarity in database hygiene and data governance best practices
• Strong analytical skills with experience in campaign reporting, metrics, and performance analysis, including A/B testing and continuous optimization
• Comfort working in regulated or complex environments, with strong attention to detail, process, and compliance
• Ability to translate marketing needs into technical execution and clearly communicate across marketing, analytics, and technology teams
• Comfort operating with ambiguity, proactively driving progress while balancing multiple stakeholder needs

Preferred Qualifications

• Experience with additional Adobe products, including Adobe Experience Platform (AEP/CDP), Adobe Journey Optimizer (AJO), Adobe Target, and Adobe Analytics
• Exposure to personalization, lifecycle marketing, and customer journey orchestration
• Familiarity with insurance or financial services marketing, particularly product-driven or regulated campaigns, including experience supporting health or long-term care-related customer communications
• Experience leveraging AI-enabled capabilities to support personalization, optimization, or operational efficiencies
• Working knowledge of APIs, HTML, CSS, and/or Velocity scripting is a plus
• Adobe or Marketo certifications, or demonstrated interest in pursuing certification