Digital Marketing Channel Manager, Affiliate and Creator/Influencer

About the role

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

You Will

• Get Headway live on all relevant paid listicles, and negotiate placement, rank, and terms
• Earn spots in organic listicles through outreach, PR, and strong publisher relationships
• Find and test sponsorships with high contextual relevance, such as mental health podcasts, newsletters, and communities
• Build and manage our creator and influencer program through Impact, from sourcing and contracts to briefs and payouts
• Partner with our Brand team so every partner and creator respects our brand guidelines and healthcare claims rules
• Grow the channel against scale and CAC goals together, and find clever ways to measure its incrementality

You’d be a great fit if

• You have hands-on experience running affiliate, listicle, and creator or influencer programs, including on platforms like Impact
• You own both scale and efficiency, and you know how to grow volume while holding CAC
• You understand incrementality and have clever ways to measure it in channels that are hard to measure
• You're great at building relationships and keeping them strong over time with publishers, creators, and partners
• You care about brand and know how to keep partners on brand while letting creators sound like themselves
• Nice to have: partnerships experience in healthcare or other regulated categories

Comprehensive Benefits

• Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.
• Headway participates in E-Verify. To learn more,
• All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.