Digital Marketing Manager

About the Role

To own to own social media strategy and execution, community management, and paid digital marketing

You will build our digital presence, grow and engage audiences, and drive user acquisition through organic and paid channels.

What You'll Be Doing

• Own social media strategy, content publishing and growth across X, LinkedIn, Instagram, TikTok, YouTube and other relevant platforms
• Create and manage social content strategy, UGC campaigns and creator partnerships
• Build and engage communities across Reddit, Hacker News, Discord and relevant AI and technology forums
• Own paid advertising across Meta, Google, TikTok, X and other digital platforms, including budgets, targeting and optimisation
• Execute digital campaigns for product launches, audience growth and user acquisition
• Track and optimise engagement, conversion, acquisition costs and campaign ROI

What You'll Need

• 5+ years of experience in digital, social media, performance or growth marketing, preferably in consumer technology sector
• Proven track record growing social audiences and driving measurable engagement
• Hands-on experience managing paid advertising campaigns across major platforms
• Strong understanding of social algorithms, online communities and content distribution
• Experience with UGC, influencer marketing and creator partnerships
• Strong analytical skills, creativity and ability to execute independently

Nice to Have

• Experience marketing consumer mobile applications or AI products
• Experience growing social channels or communities from zero
• Experience running digital campaigns across international markets