Director, Business Development - University of Alabama

Essential Duties & Responsibilities

• Lead a team of sellers responsible for achieving individual and team revenue goals.
• Build and maintain strong relationships with university partners, athletic department staff, clients, and internal stakeholders-serving as a trusted and respected representative of both Learfield and the university.
• Drive new business and strategic renewals by developing creative, integrated sponsorship opportunities across digital, social, in-venue, broadcast, and experiential platforms
• Set annual revenue targets, track progress, and manage performance across a diverse team
• Develop and deliver high-quality proposals and presentations to local, regional, and national brands
• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders-serving as a trusted and respected representative of both Learfield and the university
• Partner with property leadership to create and manage inventory strategy and pricing
• Recruit, coach, and develop sales talent to elevate performance and support long-term team growth
• Identify emerging trends in sports marketing and bring forward new ideas to maximize impact
• Represent the property in high-visibility meetings, hospitality events, and game day activations (including nights and weekends as needed)
• Foster a culture of accountability, collaboration, and innovation across the team

Minimum Qualifications

• 10+ years of successful sales experience, with at least 3+ years in a leadership capacity
• Demonstrated success driving revenue growth and managing high-performing sales teams
• Ability to craft integrated marketing strategies that align with client and university objectives
• Strong interpersonal and negotiation skills, with experience influencing executive-level decision makers
• Proven track record of setting and achieving sales targets in a competitive, performance-driven environment
• Excellent communication, organization, and presentation skills
• Proficiency in Microsoft Office and CRM platforms
• Willingness to work flexible hours, including evenings and weekends as needed to support athletic events or client activations.

Preferred Qualifications

• Bachelor's degree from an accredited four-year college or university.
• Experience selling comprehensive sports marketing partnerships including major media (signage, radio, social, digital, etc.)
• Familiarity with collegiate athletics and working with university stakeholders
• Knowledge of digital marketing trends and performance analytics

Additional information

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.