Director of Brand Strategy

About the role

Are you a seasoned brand strategist who can sharpen how a well-known consumer brand stands apart? We're seeking a Brand Strategy Director to partner with marketing leadership on long-term brand strategy, positioning, and messaging.

About the Role

• Hourly Rate: $90/hour
• Contract Duration: 3 months, starting ASAP with potential to convert to FTE
• Location: Fully remote
• Weekly Hours: 40

About the role

As our Brand Strategy Director, you'll partner closely with our VP of Brand and Creative to shape the long-term brand strategy that drives growth, awareness, and loyalty. You'll craft positioning that differentiates our products and services, inform partnerships and new platforms, and make sure our brand story stays consistent across teams and initiatives. Consumer research will play a supporting role, grounding your strategy in a clear understanding of who our members are and what they need.

Scope of Support

Brand Strategy and Positioning

• Partner with the VP of Brand and Creative to develop long-term brand strategy focused on growth, awareness, and loyalty
• Craft brand strategy that differentiates our products and services and tells a compelling story in a competitive landscape
• Inform brand direction for partnerships and new platforms
• Drive cohesion of brand positioning across initiatives, partnerships, and cross-functional teams

Consumer Understanding

• Translate consumer research into insights that serve as the foundation for positioning and messaging
• Identify high-value audience segments and help size the opportunity
• Stay on top of consumer, marketplace, and competitive trends and bring them back to the team

Cross-Functional Partnership and Measurement

• Collaborate with marketing, business, and product stakeholders to identify key strategic questions
• Support brand campaign measurement through brand studies, working with agency partners to share learnings across the organization

Qualifications & Requirements

• 12+ years of experience driving strategic brand work in a management consultancy, agency, or the brand organization of a well-loved consumer brand
• A strong point of view on what makes a brand distinctive and salient
• Ability to quickly grasp complex business models, product roadmaps, and shifting market dynamics
• Experience using qualitative and quantitative research to inform strategic recommendations
• Strong critical thinking and analytical skills, particularly in customer segmentation
• Excellent communicator who can make complex concepts clear for different audiences
• Proven cross-functional relationship builder who thrives in a fast-paced environment with multiple priorities

This is a W2 role.

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world's biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale.

Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that's better for business and better for marketers.

Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek's Fastest Growing Agencies in 2021.