Director of Digital Marketing - Kenneth C. Griffin School of Computer Science

About the role

Carnegie Mellon University's Kenneth C. Griffin School of Computer Science is at the forefront of all facets of computing research and education. Widely recognized as one of the first and best computer science programs in the world, the Griffin School provides both the theoretical knowledge and hands-on experience needed to train the next generation of innovators. Our faculty and students work across computer science and related disciplines including robotics, machine learning, human-computer interaction, language technologies, computational biology, and software and societal systems.

Building on our legacy of doing work that matters, we are seeking an experienced Director of Digital Marketing to confidently promote the impact of the Griffin School's research and education across digital channels.

This role will create and execute digital marketing strategies to inform and inspire a range of audiences, including current and prospective students, faculty and staff; industry and government partners; alumni and donors; and the public. The ideal candidate is adept at both high-level strategy and tactical implementation.

The Director of Digital Marketing will report to the Chief Marketing & Communications Officer in the Griffin School and work among a strong, dedicated team of marketing and communications professionals in the Dean's Office. This position will also collaborate with departments within the Griffin School, University Admissions, University Communications & Marketing and other CMU units.

Core Responsibilities include

Digital Strategy

• Gain a comprehensive understanding of the Griffin School's digital ecosystem and develop strategies to ensure that our audiences have clear, measurable paths to information and creative content.
• Lead digital marketing efforts for the school and serve as a go-to resource for departments and programs seeking digital support.
• Utilize the Griffin School's social channels for marketing and promotion through close collaboration with the Associate Director of Digital & Social Communications.

Web

• Manage overall content strategy for the Griffin School's web presence, especially for homepage and key landing pages.
• Implement search engine optimization (SEO) and generative engine optimization (GEO) best practices to drive web traffic.
• Support departments with website content architecture and user experience design. Collaborate with the Griffin School's computing team on new features and templates.

Paid Media

• Design, launch and optimize paid digital campaigns to amplify signature brand efforts when appropriate in close collaboration with University Communications and Marketing.
• Offer consultative services for enrollment and promotion campaigns across Google, LinkedIn, Meta and other digital ad platforms, as needed, for departments and academic programs.

Email Marketing

• Oversee the team's development and distribution of Griffin School marketing newsletters.
• Collaborate with university admissions and Griffin School departments on admissions email campaigns.
• Offer consultative services for email drip campaigns, as needed, for departments and academic programs.

Measurement & Optimization

• Establish KPIs and track performance across campaigns and channels.
• Use web analytics (GA4), social metrics (Sprout), enrollment analytics (Slate), and performance data from native ad platforms to continuously refine marketing efforts.

Additional information

Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate

• Exceptional creative storytelling and communication skills-both written and visual.
• Strong understanding of brand voice and identity.
• Strong project management and team management skills.

Qualifications

• 7+ years of relevant marketing experience, including 2+ years in higher education.
• Bachelor's degree in Marketing, Communications, or a related field of study. Master's degree preferred.
• Ability to craft and edit concise and creative copy for web, social and email.
• Proficiency with web content management systems (Cascade or similar), Google Analytics 4 (GA4) and Google Tag Manager.
• Proficiency with digital advertising platforms, including Google, LinkedIn and Meta.
• Experience with Slate or similar admissions CRMs is a plus.
• Experience with Adobe Creative Cloud and Figma is a plus.

Requirements

• Successful background check

Additional Information

• Sponsorship: Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity. Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.
• Work Posture: This position is operating on a hybrid schedule, with an on-campus/in-office presence 4 days a week.

Joining the CMU team opens the door to an array of exceptional benefits.

Pay and benefits

Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions. Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance.

Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more!

For a comprehensive overview of the benefits available, explore our Benefits page.

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it's about finding the perfect fit for your professional growth and personal aspirations.

Are you interested in an exciting opportunity with an exceptional organization?! Apply today!

• Location
• Pittsburgh, PA
• Job Function
• Marketing
• Position Type
• Staff - Regular
• Full Time/Part time
• Full time
• Pay Basis

Salary

More Information

• Please visit " Why Carnegie Mellon " to learn more about becoming part of an institution inspiring innovations that change the world.
• Click here to view a listing of employee benefits
• Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.
• Statement of Assurance