Director of Marketing
- Location
- New York, NY (Remote)
- Listed
- 8 days ago
About the role
Parsley Health * Marketing * Remote US, with a preference for Eastern or Central time zones and NYC metro * Full-time
About the role
The Director of Marketing owns Parsley's full growth engine with the goal of acquiring more members efficiently. This is a high-visibility role in the driver's seat of Parsley's growth. Reporting to the SVP of Marketing, you'll run the channels that drive acquisition today and make sure brand investment shows up in conversion, CAC, and LTV.
We're looking for a growth marketer with proven results, and with a strong track record of leveraging brand, trust, and storytelling lower acquisition cost and lift conversion, and who manages them accordingly.
What you'll own
You'll lead a team of in-house specialists, agencies, and contractors to deliver on:
- Growth channels: Own paid media (our primary channel), SEO, lifecycle, and affiliate. Set strategy, budget allocation, and testing priorities, and manage our paid media agency to CAC and payback targets.
- Membership join flow and CRO: Partner with the Growth Product Manager on join-flow and site conversion, and align on a shared testing roadmap.
- Brand, content, and PR: Partner with the Brand Manager on brand strategy and content, and with our PR agency on earned media, so all of it builds demand and trust that show up in conversion and CAC.
- Measurement and planning: Own the marketing plan, budget, and forecast by channel. Define how the brand contributes to growth, report weekly on funnel performance, and make clear reallocation calls.
What we're looking for
- 8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
- Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
- Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
- A track record of using brand, content, or PR to move growth metrics
- Strong data fluency, including using AI tools to self-serve and scale both campaigns and analytics.
- Comfortable being both strategist and operator on a lean team
- Healthcare, telehealth, or wellness experience preferred
- Experience marketing insurance-covered services preferred
- Experience partnering with a sales team on lead-to-purchase conversion
Compensation & Benefits
- Parsley Health is committed to providing an equitable, fair, and transparent compensation program for all employees.
- The starting salary for this role is between $160,000 and $190,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
- Individual compensation decisions are based on a number of factors, including experience level, skillset, scope, and internal equity relative to peers at the company.
Benefits include
- Equity stake for all employees based on role level
- 401(k) + employer matching program
- Hybrid opportunity with remote work and time on site at our NYC HQ
- Complimentary Parsley Health Complete Care membership
- Subsidized medical, dental, and vision insurance plan options
- Generous flexible time off plan
- Annual professional development stipend
- Annual wellness stipend
About Parsley Health
Parsley Health is rebuilding primary care around root-cause, whole-person medicine. Our members get board-certified clinicians, health coaches, advanced testing, and a care platform that connects the dots across all of it.
We are a mostly virtual medical practice with care available across the country, and we recently expanded in-network access nationwide. As we grow, we are continuing to improve how we connect growth, care delivery, member experience, and financial performance so we can make better decisions and scale sustainably.
Equal opportunity and legal notices
At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
The more inclusive we are, the better we can serve our members.
Important note
In light of the recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process.
Please note
- We will never communicate with you via Microsoft Teams
- We will never ask for your bank account information at any point during the recruitment process
- We will never send you a check, electronic or physical, to purchase home office equipment
We look forward to connecting.
From Parsley Health's careers page, first listed on Rolev.ai on November 2, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Director of Marketing role at Parsley Health, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Similar roles
- Director of Product DesignDorsia · Miami, FL or New York City, NY
- Director of IDD Residential ServicesDungarvin · Portage, IN
- Director of Sales - KrogerCritical Mass Group · Cincinnati, OH
- Director of Sales, Sales DevelopmentEve · Remote -
- Director of Product MarketingAxion · New York, NY
- Director of FacilitiesSchwartz Brothers Restaurants · Bellevue, WA
Common questions
Where is the Director of Marketing job at Parsley Health located?
Yes, this Director of Marketing opening at Parsley Health is listed as New York, NY (Remote). Always check Parsley Health's application page for specific state eligibility or relocation policies.
How do I apply for the Director of Marketing position at Parsley Health?
This listing links directly to Parsley Health's Greenhouse application page. You can apply directly on Parsley Health's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.