Director of Performance Marketing

About the role

Reporting to the VP of Marketing, you'll lead our performance function, leveraging a 7-figure media budget, and managing a small internal team plus agency partners. We're looking for someone hungry to unlock new channels and growth loops who can build and execute on our performance strategy but is not afraid to get into the weeds.

We're in the early innings of our performance marketing strategy and this role has the opportunity for tons of professional growth and a growing mandate as the function scales. You'll be building off an incredible foundation - millions of existing customers, a phenomenal product market fit, strong organic growth, healthy CACs, and best-in-class NPS. Let's do this!

We are looking for someone who is located in or near the NYC area, as this role will be in person at our energetic NYC headquarters. The base salary for this role will range from $165,000 - $200,000 per year, plus equity, commensurate with experience.

What you'll do

• Directly responsible for the success of performance marketing at ResortPass
• Act as key lieutenant for VP of Marketing on all things growth related
• Oversee and own the strategy, management and execution of Resortpass' seven digit paid media budget across paid digital channels including Paid, Social, Search, Display, Affiliate, and new channels we want to test (like TV, Audio, Reddit and more..)
• Manage our small internal team and agency and contract resources that support the performance marketing program
• Build an effective Affiliate program from the ground up
• Own our SEO program to scale Organic Traffic, including guiding our SEO agency and quarterbacking SEO initiatives through the org. Ensure Paid and Organic Search strategies work hand in hand.
• Scope and execute new channel tests to unlock new growth opportunities (ie TikTok, TV, etc).
• Own the performance creative strategy, including process, resourcing, briefing and measurement.
• Manage the testing framework and feedback loop for the brand and design teams to continuously iterate on creative assets
• Collaborate with Biz Ops and Analytics on planning, budget forecasting, and spend allocation by market
• Collaborate with CRM team and product to develop highly converting full-funnel experiences, including lead-gen and landing page testing
• Run weekly and monthly growth and performance conversations and recaps
• Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels, oversee campaign reporting (including in-depth analytics of LTV, CPA, ROI, and incrementality)
• Be the key point person with Analytics and Product to develop tooling, automation, measurement methodologies and optimize landing experiences to improve paid efficiency

Who you are

We encourage candidates to apply even if they don't have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isn't quite right, we want to meet you!

• 7+ years of Performance Marketing experience at scale, local marketplace experience is a (strong) plus
• Experience as a people manager
• Must have strong understanding of search, SEO, paid social, and display along with concepts like attribution, incrementally, margin, and payback/breakeven
• Exceptional, detailed-oriented analytical skills while able to leverage data to develop actionable, data-based recommendations using Looker & Amplitude fluency
• Previous experience running the creative process for performance marketing
• Comfortable in a highly entrepreneurial, fast pace environment and lean team
• Passion for an early stage start up environment and what it means to be in "builder mode"
• You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees.

Benefits

• Health, Dental & Vision - We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
• Stock Option Plan - We offer employees meaningful early-stage equity with the opportunity to become part-owners in our mission. Let's redefine what it means to be a guest, together.
• 401k plan - Save for your future with a 410k plan offering.
• Unlimited Paid Time Off (PTO) - Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
• Annual ResortPass credit - Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.