Field Marketing Manager

The Role

We're hiring a Field Marketing Lead to build the function that gets our target funds in a room with our team. Private markets run on relationships, and the partners and principals we sell to are won over dinners, at industry conferences and through warm introductions, not banner ads.

You'll own executive dinners, roundtables, industry conferences, roadshows and hospitality, and every program will be built around the accounts we most want to win. You'll work closely with Head of Growth, Sales, and our CEO as the single front door for any GTM needs.

This is a builder role. You'll set up the operating model from scratch and you'll be measured on the pipeline you source, not the number of events you run.

What You'll Do

• Design and run executive dinners, partner roundtables, roadshows and hospitality for the PE, growth and VC funds we most want to win.
• Decide which industry conferences are worth attending, and own the meeting and pipeline plan for each, from target lists to side dinners.
• Set up the program menu, request process, budget rules and the target-account standard every program is built against.
• Build target-account lists with sales and put investment where pipeline is needed most. Join pipeline reviews as marketing's field voice.
• Give reps and founders templates, sequences, target lists and follow-up plays for every program.
• Bring happy customers and investors into dinners and roundtables as hosts and speakers, so peers hear about Raylu from peers.
• Track sourced pipeline, meetings booked, target-account attendance and cost per opportunity for every program, and compare them against other growth channels.
• Use agents and automation for invites, research, follow-up and reporting, so programs run leaner than the headcount suggests.

Your First 90 Days

• Days 1-30: Review past events and their results, and build the first target-account list with sales. Present a 2027 field plan: program menu, conference calendar, budget and pipeline targets. Host your first executive dinner.
• Days 31-60: Run a full program cycle end to end, and report sourced pipeline and cost per opportunity to leadership.
• Days 61-90: Double down on what’s working and cut what isn’t. Launch the first customer-hosted roundtable and lock the meeting plan for our first major conference.

What We're Looking for

• Pipeline first. You build target lists, budget rules and reporting before you book a venue.
• Bias to action. You find the opportunity, pitch it and make it happen, without waiting to be told.
• Resilience. A last-minute cancellation, a half-empty room or a changed plan doesn't rattle you; you adapt and still deliver.
• Low ego, high standards. You sweat the details guests notice and the ones they don't, and welcome feedback on both.
• Raises the energy of the room. You're a natural host who makes senior guests feel welcome and sales teams feel supported.

What you bring

• 5+ years in field or event marketing at a B2B company with a sales-led motion.
• Proven pipeline impact. A track record of sourcing pipeline through account-targeted programs, and the numbers to show it.
• Trusted by sales. You've sat in sales leadership meetings, and reps have asked for you by name.
• Executive presence. You're comfortable hosting partners, managing directors and C-level guests.
• Operational rigor. You run several programs at once, manage vendors and budgets tightly, and track every dollar to results.
• AI-forward. You use AI tools and automation to run programs leaner and smarter.

Big Bonus Points

• Marketed to private equity, VC, investment banking or other financial buyers, ideally with a network across the industry's conference circuit.
• Built a field or events function from zero at an early-stage startup.
• Experience with Salesforce, HubSpot, Clay or similar tools for targeting and attribution.
• Run the pipeline side of a user conference or major industry show.