Field Marketing Manager

About the Role

We’re looking for a builder. Someone who can set strategy, execute with precision, and raise the bar for how field marketing shows up as a revenue engine. You’ll sit at the intersection of Marketing and Sales, building programs that accelerate deals, expand key accounts, and create meaningful in-person and digital experiences that move the pipeline forward.

In this role, you’ll partner closely with Sales leadership, Revenue Operations, Product Marketing, Brand Activations, and Regional Marketing teams to design GTM programs that scale globally while staying locally relevant.

The travel expectation for this role is 20-25%.

What You’ll Do

Campaign Strategy & Execution

• Plan, execute, and manage regional and global ABM programs, including 1:1, 1:few, and 1:many campaigns, events, roadshows, webinars, and executive experiences.
• Design personalized, multichannel campaigns (digital, direct mail, in-person) to drive enterprise pipeline, deal velocity, and account expansion.
• Tailor campaigns and messaging to verticals, target accounts, and buying committee behaviors, aligning with local market needs.
• Collaborate cross-functionally with Sales, RevOps, Product Marketing, and Field teams to ensure seamless execution and maximum impact.

Event & Customer Engagement

• Own strategy, logistics, and execution for field events, including conferences, seminars, partner gatherings, and executive dinners.
• Build relationships with customers, target accounts, partners, and industry influencers to enhance engagement and ROI.
• Localize content, promotions, and outreach to maximize engagement with target accounts.

Performance Measurement & Optimization

• Define ABM KPIs and track program success, including ROI, pipeline influence, and account engagement.
• Partner with RevOps to improve reporting, attribution, and visibility into pipeline performance.
• Use data insights to optimize program mix, channel strategy, and investment priorities.

Playbook Development & Scaling

• Develop and scale ABM playbooks across regions and teams, systematizing successful programs for repeatable execution.
• Partner with enterprise sales and marketing leaders on joint account planning, aligning on target stakeholders, engagement goals, and campaign timing.

You Are Ideal for This Role If You Have

• A bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of B2B marketing experience, with at least 3 years focused on ABM and driving measurable pipeline impact at enterprise accounts.
• Hands-on experience partnering with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution.
• Strong experience in field marketing, events, and cross-functional collaboration with Sales, Product, Marketing, and Executive teams.
• Proficiency with ABM platforms (Clay, Qualified, Sendoso), marketing automation tools (Marketo, HubSpot), and CRM systems (Salesforce) for tracking, attribution, and reporting.
• Data-driven with strong analytical skills and ability to translate metrics into actionable insights; comfortable presenting results and strategy to GTM leadership and senior stakeholders.
• Excellent project management, organizational, communication, and relationship-building skills, with experience negotiating with vendors and partners.
• Creative and adaptable, with the ability to translate brand vision into engaging events, campaigns, and experiences.
• Results-oriented self-starter who thrives in a fast-paced, collaborative environment.

Salary Range: $114,000-$145,000

Our compensation package includes equity and benefits in addition to salary.

Please note that the range listed is for someone based in the San Francisco Bay Area.

What We Offer (Fte Only)

Our goal is to competitively and fairly compensate every Semgrep employee with a system that equally rewards those who are vocal and those who are less comfortable making demands during the final steps of the hiring process. To that end, we generate internal compensation bands that are used when discussing and negotiating salaries. We update these based on market data to make sure they’re above the average for comparable roles.

We invest in our employees’ well-being and long-term success through a competitive, market-aligned benefits program that meets or exceeds local market standards across all of the regions in which we hire. Benefits offerings vary by location to reflect local requirements and norms.