Global Product Marketing Manager (AI Systems & Accessories)

About the role

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

• This Global Product Marketing role (AI Systems) owns the product marketing strategy and execution for assigned AI system product lines - spanning AI laptops, desktops, and workstations across consumer and edge Pro segments.
• This role develops product positioning and messaging, builds and executes global go-to-market plans, and translates technical capability, including on-device AI and NPU-accelerated performance, into compelling customer value.

Working closely with Product Management, Regional Marketing, Sales, and Creative, this individual serves as the category expert for their products - driving launch execution, competitive readiness, and sustained commercial performance through the product lifecycle.

Essential duties and responsibilities

• Develops and drives global marketing plans for assigned AI system product lines, and is responsible for all product marketing functions across the product lifecycle.
• Owns positioning, messaging, and value proposition development for assigned products, ensuring differentiation across consumer and edge Pro segments.
• Develops comprehensive launch plans for all new products, presents to internal stakeholders, and drives execution at a detailed level.
• Translates technical specifications and AI capabilities - NPU performance, on-device inference, thermal and other features into clear, benefit-led messaging validated with engineering for accuracy.
• Prepares and delivers on-time marketing assets for sales and communications channels, including product briefs, battlecards, launch decks, feature narratives, and training materials.
• Drives creative strategy for assigned products, including packaging, advertising, web content, merchandising, and promotions.
• Ensures development and execution of marketing activities across regions, working closely with regional cross-functional teams to localize without diluting core positioning.
• Responsible for understanding the market and competitive offerings of assigned products, maintaining ongoing analysis of competitor products, pricing, positioning, and launch activity.
• Gathers input from market, press, customers, forums, and sales channels to feed business and market requirements into the product planning process and help shape the platform roadmap.
• Supports PR teams through active participation, communicating effectively with outside press and representing the product and company as required.
• Represents the team at public-facing events, customer and partner meetings, analyst engagements, and reviewer programs.
• Attends regular calls with global stakeholders to ensure product updates and drive execution of marketing initiatives.
• Works with outside vendors and strategic partners to drive initiatives supporting overall product and business objectives.
• Tracks and reports on product performance, including sell-in and sell-through, share, pricing dynamics, and campaign effectiveness, recommending actions based on findings.
• Other duties as assigned.

Qualifications

• 5+ years' experience in a similar role
• Experience developing and overseeing execution of marketing plans.
• Experience with PC or consumer electronics sales channels, both retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
• Has previously developed detailed global marketing plans and was involved in articulating the strategy and requirements for success.
• Can work independently and prioritize multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
• Preferred experience in working in a Global company with multiple stake holders across different countries and time zones.
• Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint

Salary Ranges

$93,564.00 - $157,967.00 (per annum)