Go To Market Sr Sales Manager - Everyday Pantry Essentials

About the role

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here

As the category commercial leader, you will own the go-to-market strategy and business performance for an assigned category. You will connect brand strategy, customer needs, and shopper insights to drive sustainable category growth, profitable sales, and market share gains. By influencing cross-functional teams and partnering closely with customer-facing organizations, you will ensure category priorities translate into winning commercial outcomes.

What You Will Do

• Develop and lead annual and long-range category go-to-market strategies, including assortment, pricing, promotion, pack architecture, and innovation plans.
• Deliver category Net Sales, Gross Profit, and market share objectives.
• Serve as the commercial voice and category expert, aligning brand strategy with retailer and shopper needs.
• Partner with customer teams to create compelling customer-specific selling stories and execute category growth plans.
• Lead category inputs into Innovation, Sales & Operations Planning (S&OP), and Integrated Business Planning (IBP) processes.
• Manage trade and commercial guardrails while partnering with Revenue Growth Management (RGM) to optimize pricing, promotion, and product mix strategies.
• Influence cross-functional partners to prioritize and support category initiatives.
• Represent the category in senior leadership discussions, strategic planning forums, and customer top-to-top meetings.
• Monitor category performance and ensure innovation launches achieve distribution, velocity, and financial targets.
• Drive forecast accuracy and deliver plans aligned with S&OP standards.

Who You Will Work with

• You will work closely with a broad group of cross-functional and external partners, including Brand Marketing, Customer Sales, Customer Strategy, and Revenue Growth Management (RGM) teams to develop and execute category growth strategies.
• You will collaborate with Supply Chain, Finance, Research & Development (R&D), and Consumer & Shopper Insights teams to align business priorities, optimize performance, and support innovation initiatives.
• In addition, you will partner with Category Portfolio teams, engage with Senior Leadership to drive strategic decision-making, and work directly with customers and retailer partners to deliver commercial results and achieve category growth objectives.

What You Bring to the Table… (Must Have)

• 8+ years of experience in CPG sales, customer strategy & planning, brand management, category management, or related commercial roles.
• Strong understanding of CPG commercial drivers, including assortment, pricing, promotion, trade investment, and revenue growth management.
• Demonstrated success delivering category growth, sales objectives, and market share gains.
• Experience building and executing go-to-market strategies and commercial plans.
• Strong commercial and financial acumen, including P&L management and trade investment optimization.
• Proficiency with syndicated data platforms (Circana, NielsenIQ), retailer POS data, and shopper insights.
• Ability to influence and collaborate across a highly matrixed organization without direct authority.
• Proven ability to engage and influence senior internal and external stakeholders.
• Strong analytical, strategic thinking, and communication skills.

IT Would Be Great If You Have… (Nice to Have)

• Bachelor's degree.
• MBA or other advanced degree.
• Experience leading multi-year category growth strategies.
• Experience presenting to executive leadership teams and customer top-to-top meetings.
• Deep expertise in category management, shopper marketing, or Revenue Growth Management.
• Experience supporting innovation commercialization and product launch execution.
• Prior experience managing cross-functional planning processes such as S&OP or IBP.

Working Requirements

• Ability to travel approximately 20-30% of the time, including customer meetings and headquarters visits.
• Ability to work in a hybrid environment in accordance with Campbell's workplace policy.
• Flexibility to support occasional evening or weekend customer events.

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $141,700-$194,800

• Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training.
• Total pay may include other forms of compensation.
• In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.
• Please ask your Talent Acquisition Partner for more information about our total rewards package.