Head of Industry, Financial Services

What You'll Do

Viant has established strong momentum across Financial Services and is seeking a Head of Financial Services to accelerate growth within one of our most strategic industry verticals. This executive leader will expand brand-direct demand, deepen agency adoption, and strengthen Viant's position as the leading AI-powered programmatic platform for financial marketers across banking, credit cards, insurance, wealth management, fintech, and lending.

This role requires 15+ years of advertising experience and a minimum of 5+ years supporting Financial Services marketers in a brand-direct, agency, or ad technology environment. The ideal candidate has a proven ability to build executive relationships, grow category revenue, and develop high-performing go-to-market teams. Working cross-functionally with Sales, Product, Business Development, Marketing, and Measurement, this leader will help shape Viant's Financial Services strategy while driving innovation and long-term category growth.

The Day-to-day

• Scale Viant's Financial Services business by expanding strategic relationships with leading financial brands across banking, credit cards, insurance, fintech, wealth management, and lending.
• Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing our identity, content, attention and omnichannel advertising capabilities.
• Drive industry awareness through thought leadership, executive presentations, industry conferences, and customer education.
• Own and grow brand-direct demand while partnering with the broader sales organization to accelerate agency adoption across the Financial Services category.
• Develop and execute a category-specific go-to-market strategy that increases Viant's presence within key Financial Services marketing organizations.
• Partner with agencies and enterprise clients to navigate evolving privacy, identity, and measurement challenges while positioning Viant as the preferred programmatic partner.
• Recruit, mentor, and scale a high-performing team of Financial Services-focused sales leaders and account professionals.
• Define category success metrics and lead execution against ambitious revenue, adoption, and growth objectives.
• Serve as the executive face of Viant's Financial Services business at client meetings, executive briefings, and industry events.
• Partner closely with Product and Business Development teams to influence new Financial Services solutions, strategic partnerships, measurement capabilities, and data offerings that strengthen Viant's competitive position.

Great to Have

• 15+ years of advertising experience, including at least 5+ years supporting Financial Services marketers.
• Deep expertise across banking, insurance, credit cards, fintech, wealth management, lending, or related Financial Services verticals.
• Strong understanding of programmatic advertising, including CTV, Online Video, Display, Mobile, Streaming Audio, and Digital Out-of-Home.
• Proven success building executive brand-direct relationships and expanding programmatic investment within Financial Services organizations.
• Experience hiring, developing, and leading high-performing go-to-market teams within ad tech, digital media, or enterprise technology.
• Ability to collaborate cross-functionally across Sales, Product, Marketing, Business Development, and Client Services.
• Strategic, analytical mindset with the ability to translate complex industry challenges into measurable advertising solutions.
• Exceptional communication and executive presentation skills with experience representing organizations at industry events and client engagements.