Inside Sales Representative
- Pay
- $25 – $34 per hour
- Location
- Santa Cruz, CA
- Listed
- Today
About the role
For more than 50 years, Cannondale has been a leading innovator in the cycling world. As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere.
Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.
About the Role
As an Inside Sales Representative, you are an integral part of Cannondale, connecting the brand to our retailers and riders. Building and maintaining lasting retailer relationships while also meeting sales targets is a critical skill needed for success in this role. From annual revenue planning and pre-season allocation management to on-time delivery of orders, you will work with multiple departments of Cannondale to get the bikes to our riders. If you have experience in sales and you have experience working in an ever-evolving environment, this job could be a fit for you.
How You'll Make an Impact
- Be a driving force for the Cannondale brand within your assigned territory, driving brand allegiance with retail partners while achieving revenue targets
- Achieve stated revenue targets through active selling to an established base of dealers
- Manage sales order process for your assigned dealers and outside rep
- Create pre-season order proposals for dealers using historical data and inventory management
- Maximize revenue and dealer fulfillment by matching open demand to inventory ready to ship
- Collaborate with Outside Sales Representatives to identify prospects and establish new accounts and write orders
- Coordinate with Outside Sales Representatives to create and execute the sales plan, manage the flow of inventory and build relationships with dealers
- Be an expert in the market dynamics in your territory identifying opportunities and threats to sales leadership to maximize brand performance
- Work with select dealers to manage overflow of inventory
- Provide management with accurate monthly, quarterly and annual sales forecasts for your assigned territory per model to guide sales planning process
- Provide regular budget reports and year-to-date sales reports for Outside Sales Representatives and management
- Represent Cannondale at industry events such as sales meetings, Sea Otter Classic and travel within territory (up to 10%)
What You Bring to the Table
- 5+ years of experience in a sales role in specialty distribution or outdoor industry retail
- Bachelor's degree in business or related field, or equivalent through experience
- Expert knowledge of bicycle mechanics and bicycle components
- Proactive Leader: Strong leadership and communication skills
- Strategic Thinker: Ability to implement effective sales strategies
- Customer-Focused: Committed to exceptional customer service.
- Leadership: Collaborative and detail-oriented
- Experience coordinating with Outside Sales Representatives on shared goals
- Experience with SAP or similar ERP system is preferred
- Demonstrated ability to set and meet revenue and margin targets
- Experience in managing your own workload and managing time effectively
- Ability to travel throughout North America (United States and Canada)
- Expert computer skills, with experience in Microsoft Office and Google applications suites
Compensation
This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $25 - $34/hour plus commission
Want a closer look into what it's like to Come Ride With Us? Explore more of Cannondale on Instagram and LinkedIn.
About the organization
As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike, including brands like Santa Cruz, Cervélo, Kalkhoff, Focus, Urban Arrow, Veloretti, Gazelle, and Swapfiets. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we value a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, regardless of your gender or race, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Our DEI Mission Statement: At Cannondale, we are on a mission to inspire cycling for all. Whoever you were, are, or will be, you can find yourself here. Our diverse line-up of bikes reflects diverse voices, diverse communities, and diverse aspirations. We know the only way to foster that diversity is to foster inclusion in our perspectives.
We are committed to not only seeking unique voices, but also cultivating, embracing, and channeling those of every member of the Cannondale community. We understand that doing so makes both our company and our products better. It's why we want you to Come Ride With Us - because bikes belong to us all.
To learn more about our privacy policy, please click here: Privacy Policy | Cannondale (English)
An applicant's personal information will be shared in accordance with our privacy policy; by applying for a position, you are accepting the terms of our policy.
Equal opportunity and legal notices
We are an Equal Opportunity Employer.
All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws.
For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.
From Cannondale's careers page, first listed on Rolev.ai on November 13, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
What is the salary for the Inside Sales Representative role at Cannondale?
The Inside Sales Representative posting at Cannondale states compensation of $25 – $34 per hour. Final pay may depend on location, experience, and interview evaluation on Cannondale's official career site.
Where is the Inside Sales Representative job at Cannondale located?
This Inside Sales Representative position at Cannondale is located in Santa Cruz, CA. Always check Cannondale's application page for specific state eligibility or relocation policies.
How do I apply for the Inside Sales Representative position at Cannondale?
This listing links directly to Cannondale's Greenhouse application page. You can apply directly on Cannondale's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.