Key Account Manager

About the role

Management & Development of Local Key Accounts

• Executes distribution on priority packages in-line with Channel Strategies recommendations
• Ensures all assigned key account's schematics reflect Red Bull standards relative to flow and package mix
• Sells Red Bull's Optimum Price program by utilizing best practices and available tools
• Customizes presentations to better appeal to customer's needs
• Develops annual promotion schedule in accordance with Channel Strategy goals and customer goals
• Creatively sells Red Bull merchandising standards, distribution recommendations, and price points in a way that resonates with the customer's needs
• Ensures all promotions are accompanied by effective POS and incremental displays
• Customizes sales pitch to achieve account goals while driving effective, permanent merchandising
• Evaluates ROI prior to recommending specific POS or customized solutions
• Executes merchandising in-line with Channel Strategy guidelines

Management & Development of Local Relationships

• Actively develops relationships with key decision makers via business reviews, communication, etc.
• Drives execution of account programs through local decision makers
• Consistently pursues incremental opportunities over-and-above programs
• Provides feedback to local decision makers on any pertinent developments, information, or successes
• Maintains key point of local knowledge regarding accounts
• Routinely engages in opportunities to build relationships and 'wire' beyond buyer level

Budgets/annual Planning

Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a monthly and annual basis

Business Analysis

Works to evaluate ROI with regards to program and promotional agreements; communicates key findings and best practices to key stakeholders

Drives post-promotion analysis, following all promotions to evaluate promotional effectiveness

Business Reviews

Conducts regular business reviews to update KA on business, channel competition, opportunities, etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Provides Energy Insights that drive change in promotion, price, or merchandising practices

Communication with Distributor Partners

Uses appropriate communication processes to keep DPs informed of KA programs and initiatives

Routinely visits DPs to ensure personal contact and open lines of communication

Partners with DPs to identify local opportunities to sell and influence the account

Qualifications & Requirements

• Minimum 4 years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
• Strong analytical skills and experience using internal and external data sources (i.e. Circana, Nielsen, raw data)

• Excellent communication and active listening skills
• Strong negotiation skills
• Innovative, solution-oriented mindset
• Self-motivated and able to work independently
• Must be extremely proficient in Microsoft Excel and PowerPoint

Bachelor's degree preferred

Must be fluent in English, additional language skills an advantage

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92,000 to $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)