Marketing and Communications Specialist (full or part time)

About the role

Crossroads Health is a 501(c)(3) nonprofit organization serving Northeast Ohio through facilities located in Mentor, Painesville, and Cleveland. We provide comprehensive behavioral health services, integrated primary healthcare, early childhood services, housing support, and recovery programs, regardless of an individual's ability to pay.

Position Summary

Crossroads Health is seeking a motivated and creative Marketing & Communications Specialist to help elevate our brand, engage our communities, and support our mission-driven work. This position plays a key role in developing compelling content, managing communications initiatives, coordinating outreach events, and strengthening relationships both within the organization and throughout the community.

We are open to considering either a full-time candidate or a part-time candidate working a minimum of 32 hours per week. This position offers a hybrid work schedule.

Key Responsibilities

Marketing & Brand Awareness

• Develop, implement, and evaluate Crossroads Health's annual marketing and communications strategy.
• Create and distribute engaging content across digital, print, and social media platforms that drives audience engagement and measurable results.
• Increase the visibility of Crossroads Health and key staff through media outreach, public relations efforts, and community involvement.
• Ensure consistent branding and messaging across all communication channels.

Collaboration

• Partner closely with Development, IT/IS, and organizational leadership to maintain and enhance the organization's website, CRM, social media platforms, and marketing materials.
• Support cross-functional initiatives that further organizational goals and community impact.

Communications

• Support fundraising and development efforts by incorporating a consistent philanthropic message across communication channels.
• Manage the creation, distribution, and maintenance of all marketing and communication materials, including:
• Newsletters
• Brochures
• Event marketing materials
• Website content
• Social media content
• Email communications
• Press releases

Reporting & Analytics

• Monitor, measure, and optimize the effectiveness of marketing and communications initiatives.
• Analyze engagement metrics and campaign performance to guide future strategies.
• Gather success stories, testimonials, outcomes data, and community impact metrics for use in grant applications, donor communications, reports, and marketing materials.

Education

• High School Diploma or equivalent required.
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.

Qualifications & Experience

Required

• Minimum of three (3) years of experience working within a nonprofit environment, preferably as part of a development or communications team.
• Minimum of two (2) years of graphic design experience utilizing Adobe Creative Suite (Photoshop, InDesign, Illustrator, or similar platforms).
• Minimum of three (3) years of experience using Microsoft Office applications, Canva, and project management tools such as Asana.
• Exceptional written and verbal communication skills, with the ability to create engaging and accessible content for social media, websites, newsletters, press releases, and other communications.
• Experience designing social media graphics, marketing materials, presentations, publications, and other visual assets.
• Working knowledge of marketing automation platforms, CRM systems, and digital marketing tools.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.