Marketing Coordinator

About the role

Year Round

Palisades Tahoe

We share the spirit of these legendary mountains with the world.

Job Summary

The Content and Social Media Coordinator supports the daily execution of Palisades Tahoe's social media strategy through content creation, publishing, and community engagement. Working closely with the Content and Social Media Manager and Photo and Video Specialist, this role helps capture and share the stories that make Palisades Tahoe unique.

This position requires strong creative instincts and an understanding of how content supports the resort's business goals. From building engagement to influencing purchase decisions, the focus is on creating content that connects with our audience and drives action.

Applicants must be at least 18 years of age.

Hourly

The base hourly pay range below represents the low and high end of the Palisades Tahoe Resort, LLC's hourly pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Palisades Tahoe Resort, LLC's total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Base hourly pay range

$24.00 - $28.00 per hour

A Great Job and Benefits to Match

• Free skiing + riding privileges to 17 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
• Healthcare options for both Seasonal & Year-Round employees
• Generous discounts on outdoor gear, apparel, etc.
• 401(k) plan with generous company match
• Free and discounted lift tickets
• 25%-50% discount at Food & Beverage locations at Palisades & Alpine
• 40% discount at Palisades Tahoe operated retail stores, including The North Face, Patagonia, Oakley, and more!
• Employee Assistance Program (EAP)

Essential Job Responsibilities/Duties/Tasks include the following; other duties may be assigned:

• Execute the resort's social media strategy, including content scheduling, publishing, and community management across Instagram, TikTok, Facebook, YouTube, and other platforms.
• Capture and edit photo and video content for social media using mobile devices, GoPro cameras, and other production equipment.
• Create content that supports resort business goals, from building awareness and engagement to driving website traffic, visitation, and purchases.
• Identify and act on content opportunities across the resort, supporting seasonal campaigns, recurring content series, and real-time mountain storytelling.
• Serve as an on-camera personality for Palisades Tahoe, including hosting social content, conducting interviews, and helping bring the resort's personality to life.
• Engage with guests through social media comments and direct messages, providing helpful information while representing the Palisades Tahoe brand.
• Monitor social trends and content performance, using audience insights to bring forward new ideas and improve results.
• Support snow reporting operations two to three days per week during the winter season, working with Mountain Operations to communicate accurate conditions and resort information. Early morning start times are required on assigned days.
• Work with resort departments, athletes, and other content creators to support content production and marketing initiatives.
• Organize and maintain content within the resort's digital asset management system, while supporting blog updates, event coverage, and other marketing projects as needed.

Competencies and Job Requirements

• Strong understanding of social media platforms and what makes content effective, from audience engagement to driving business results.
• Ability to capture and edit social content, particularly short-form video, using Adobe Creative Suite, CapCut, Instagram Edits, or similar tools.
• Strong writing and storytelling skills, with an ability to communicate in the Palisades Tahoe brand voice.
• Comfortable appearing on camera and interviewing others, with the ability to communicate naturally and represent the Palisades Tahoe brand.
• Creative instincts and the ability to recognize content opportunities that connect with our audiences.
• Familiarity with social media analytics and using performance data to improve content. Experience with Sprout Social preferred.
• Strong organizational and communication skills, with the ability to work independently and meet deadlines in a fast-moving environment.
• Understanding of mountain culture and the Palisades Tahoe guest experience.

Physical Requirements

• While performing the duties of this job, the employee is regularly required to walk, talk, see, and hear.
• Must be capable of walking or standing 70% or more of a normal 8 hour work shift.
• Must be capable of occasionally carrying, lifting, pushing or pulling up to 50lbs.
• Must capable of occasionally squatting, bending, kneeling, reaching, and balancing, able to climb ladders and shovel snow.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perceptions and the ability to adjust focus.

Working Conditions

Indoor/Outdoor: While performing the duties of this job, the employee will frequently exposed to outside weather conditions. The employee will frequently be exposed to extreme cold, wetness and/or humidity, and occasionally blizzards and extreme storm conditions.

• Hazardous Materials/Noise: The noise level in the work place is usually moderate.
• Equipment Used in Job: Cameras, editing software, PC, general office equipment, radio.

Education and Experience

Required

• Bachelor's degree in Marketing, Communications, Journalism, Film/Photography, or a related field, or equivalent work experience.
• One to two years of experience in social media management, content creation, digital marketing, or a related field.
• Demonstrated experience creating and publishing social content, including short-form video.
• Intermediate skiing or snowboarding ability.

Preferred

• Experience in the ski resort, outdoor recreation, tourism, or hospitality industries.
• Experience using social media analytics to measure engagement and business results.
• Familiarity with digital asset management systems.

A Motor Vehicle Record review may be required as part of your job.