Marketing Manager, Digital Growth & Channel Strategy

About the role

What You'll Own

Build a Revenue-Focused Marketing Strategy

• Develop and execute a measurable marketing roadmap connecting digital initiatives, customer engagement, lead generation, and sales growth.
• Establish marketing priorities based on market opportunities, customer behavior, channel performance, and revenue potential.
• Create performance metrics covering qualified leads, conversion rates, pipeline contribution, and revenue influence.

Drive Digital Growth, SEO & Ecommerce

• Lead technical SEO, content strategy, competitive analysis, and organic lead generation.
• Improve ecommerce performance, digital product discovery, and online customer conversion.
• Optimize website experiences, landing pages, and digital customer journeys.
• Use analytics, customer insights, and performance data to refine marketing investments.

Lead AI Adoption & Marketing Innovation

• Identify, implement, and scale AI-driven marketing tools for efficiency, insights, personalization, and campaign effectiveness.
• Develop automated workflows for lead nurturing, customer engagement, and sales follow-up.
• Evaluate emerging technologies and recommend improvements that create competitive advantage.

Strengthen Distribution Channels & Direct Customer Relationships

• Develop coordinated programs for independent sales representatives, electrical distributors, and direct-market sales.
• Understand how channel relationships influence product selection, purchasing behavior, and loyalty.
• Build targeted outreach to contractors, facility managers, engineers, architects, and institutional buyers.
• Partner with Sales on vertical campaigns targeting healthcare, education, correctional facilities, and commercial markets.

Turn Strategy Into Execution

• Collaborate across Sales, Product Development, Engineering, and leadership to prioritize initiatives.
• Lead campaigns, product launches, marketing projects, and external partners.
• Build systems and processes that improve accountability and execution.
• Translate data into actionable recommendations for leadership.

What We're Looking For

• 6+ years of progressive B2B marketing experience with ownership of digital initiatives.
• Strong knowledge of distribution-based sales models, channel marketing, and direct customer acquisition.
• Proven success developing digital strategies that produce measurable business results.
• Advanced understanding of SEO, ecommerce, digital analytics, lead generation, and conversion optimization.
• Practical experience incorporating AI and automation into business or marketing processes.
• Experience with CRM platforms, marketing automation, and performance reporting.
• Strong cross-functional project management and direct customer engagement capabilities.
• A strategic mindset paired with a willingness to personally execute.
• Experience in commercial lighting, electrical products, manufacturing, building materials, or other technical B2B distribution industries is strongly preferred.

The Person We're Excited to Meet

• You ask, "Why are we doing it this way?" and then present a better approach.
• You modernize established businesses without losing the channels that made them successful.
• You know AI should already be influencing how companies operate.
• You measure marketing by engagement, qualified leads, customer acquisition, and sales growth, not how much content gets produced.

What Makes This Opportunity Different?

• You'll have meaningful autonomy, direct collaboration with leadership, and the opportunity to integrate traditional sales channels with modern digital and direct-market strategies. We value curiosity, sound judgment, accountability, innovation, and execution.
• If you want to own more than a marketing calendar and build something that moves the business forward, we'd like to meet you.